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Alfa Romeo In U.S. By 2012, Arriving With New Spider, Giulia And Two SUVs

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Fans of Italian styling are anxiously awaiting Fiat and Alfa Romeo's return to the U.S. now that the alliance deal between the Italian auto giant and Chrysler has well and truly been brokered. However, while Fiat is confirmed to be here at the end of this year with its 500 minicar, there’s still no firm arrival date for the more premium Alfa Romeo brand (not including the exclusive 8C Competizione supercar).

That was until yesterday, where at a press event held in Turin, Italy, Fiat CEO Sergio Marchionne confirmed that Alfa Romeo would return to the U.S. in 2012 with a raft of new models.

The first model will be the Giulia mid-size sedan, which replaces the 159 currently sold overseas. It will be available in both sedan and wagon bodystyles and will be built in Italy. It will ride on a modified version of the “compact” platform underpinning the Giulietta hatchback.

Also due in 2012 will be a compact SUV designed and built in the U.S. by Chrysler. It will also share the Giulietta’s compact platform.

In 2013 Alfa Romeo will launch a five-door version of the entry-level Mito hatchback as well as a brand new Spider convertible. The new Spider will ride on a rear-wheel drive platform borrowed from Chrysler, most likely a modified version of the LX platform underpinning the Chrysler 300 and Dodge Charger. It will be built in the U.S. but its styling may be derived from Pininfarina’s Alfa Romeo 2uettottanta concept that starred at last month’s 2010 Geneva Motor Show.

Finally, in 2014, Alfa Romeo will launch a second SUV model in the U.S. It will be bigger than the first SUV and it will likely share a platform with the next-generation Jeep Liberty due around the same time. Also in 2014, Alfa Romeo will finally bring over its Giulietta hatchback, although the U.S. market will receive a facelifted version of the car that’s set to be launched in Europe in the coming months.

As an end note, Alfa Romeo will attempt to maintain its premium positioning by selling its models in the U.S. through Maserati dealerships.

[Alfa Romeo]

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Comments (6)
  1. We have been hearing this on again off again story for awhile now, I will believe it when I see it.
     
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  2. 2012 if Alfa Romeo is still making cars.
     
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  3. This good but still too far off. No MiTo and no Guiletta! I was waiting for the Guiletta; VW and BMW could build and ship cars this size but Fiat can't do it? Big mistake, it's like they want to fail.
     
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  4. Before even entering the market, FIAT has destroyed most of the goodwill Alfa has on this side of the Atlantic with their off-again, on-again, press statements. I was excited, the disillusioned and now I've lost interest. Too many good world cars coming to the States with better reputations than FIAT. FIAT killed Alfas return to the States and there is no one to blame but Mr. Marchionne.
     
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  5. The real question is the sales channel. Are existing and/or previous Chrysler dealers in the mix? With FIAT's previous reliability issues as well as Chrysler's, having these old dealers around may provide some continuity and institutional memory--but is that a benefit or a boat anchor?
     
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  6. Good job coming back Alfa....but you seriously think we are going to see their cars? All top executives and politicians know what is about to happen. They didn't spend our billions on underground shelters (DIA) for nada. Over 150+ CEO resignations in 6 months? Don't be fooled people. I love cars almost more than life, but this next 1 1/2 -2 yrs will have the auto probably the last thing on your mind. zetatalk.com
     
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