2010 Chicago Auto Show Preview: Challenger Goes Fuchsia, Chrysler Shows Mobile TV

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The 2010 Chicago Auto Show is going to be a neurasthenic and tech-laden event for Chrysler, as they key exhibits will feature the 2010 Dodge Challenger SRT8 and R/T in Furious Fuchsia and Chrysler's live mobile TV service now available in eight 2010 model-year vehicles.

Challenger fans will remember the Plum Crazy Purple version from late last year, and both colors are offered as throw-backs to the original muscle-car era. The Furious Fuchsia model specifically commemorates Dodge's 40th year of muscle-car production, and features 20-inch SRT forged aluminum wheels with Satin Black painted pockets, a serial-numbered dash plate, pearl-while leather SRT performance seats with fuchsia accent stripe and "retro-inspired" chrome quad exhaust tips.

Production of the Furious Fuchsia Challenger SRT8 will be limited to just 400 units, though the Furious Fuchsia R/T won't be limited in quantity. The R/T adds the Track Pak features, including performance-tuned dual-exhaust, and anti-spin 3.92 differential when equipped with the six-speed manual transmission.

Chrysler's live mobile TV will also be at the show, available in the Chrysler Town & Country, Jeep Grand Cherokee, Jeep Commander, Dodge Grand Caravan, Dodge Nitro, Ram 1500 and Ram 2500/3500. The service offers live sports, news, kids programs and primetime network shows all from the convenience of the back seat. It's a $629 plus installation cost option, but it makes Chrysler the first carmaker in the U.S. to offer live TV on-the-go. It's available in "more than 100 metropolitan markets" meaning it may not be time to ditch those DVDs just yet if you plan on long trips through the American wilderness. The technology levers FLO TV technology to provide the stream.

Stay tuned for more from the 2010 Chicago Auto Show as Motor Authority covers it live from the floor.


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Comments (5)
  1. I would much rather have Plum Crazy purple then this abomination.

  2. @NoNameDenton, I agree. This looks so wrong.

  3. Hard to tell the true color, as both pics are different in shades. A metallic accent could be cool, similar to the first run of Mattel Hot Wheels colors. Gotta see the real deal, not a artist proof.
    Does a short order run mean that green might show up soon?

  4. As a longtime MOPAR lover, this offends me.
    Seriously, Furious Fuschia?
    It's Panther Pink, morons! Could've at least called it Moulin Rouge, but that's Plymouth.
    I'm afraid Chrysler is doomed in the hands of FIAT, if they can't get such a simple thing right.

  5. Yes it was called Panther Pink and now they have changed the name to Furious Fuschia. SO WHAT! I think no matter what they call it, it will bring back memories like it does for me. Besides, none of the colours they have had so far are even close to the originals except for maybe white. The Black has metal flake in it which I think kills it for me, Black should have been just Black. The Hemi Orange is closer to what we had back then Called Race Hemi Orange which is brighter then the original & was used as an Engine Paint on the Race Hemi Engines. The Torred which was originally Dodge's name for Hemi Orange back then is even more off as it is closer to Rallye Red. And the shades are way off on the rest of the colours as well. So who really cares what they call it. Today is today and not the 60's & 70's. I think that for what they did and have given us here so far is amazing and they did a great job on the Challenger. So instead of looking for problems, be happy that it even came about. I know I am with my 2009 Challenger SRT 6 spd in Torred and I love it.

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