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Surprise: Alfa Romeo MiTo Fits In A Shopping Cart

 
4 5,477 views Jan 15, 2010
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Alfo Romeo MiTo display in Belgium

HI-RES GALLERY: Alfo Romeo MiTo display in Belgium

Hard times make for good ads, it seems, as automakers try to lure us in to buy their wares. The latest foray from Alfa Romeo's Belgian branch is a particularly good example, stuffing a MiTo into a shopping cart. Well, sort of.

You might think the stunning good looks and enticing performance of the MiTo needs no such theatrics, but that's apparently not the case in Belgium. The displays, located in the country's busiest shopping centers, are captioned "Your chance to own an Alfa Romeo," and show off how affordable the car can be once all the manufacturer's incentives are applied. Makes us wish we weren't missing out on the MiTo here in the U.S.

Business aside, however, it's an impressive, if worrisome, display of engineering. Our favorite part? The older gentleman standing directly under the precariously perched MiTo--not to inspect the car, but to investigate the shopping cart's contents. Talk about missing the point.

[Alfa Romeo Belgium via IBelieveInAdv]





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Comments (4)

  1. By Andrew Posted: 1/15/2010 8:53pm PST

    That thing is so badly being held up on wires...
     
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  2. By  r4i software Posted: 1/15/2010 9:50pm PST

    The Mito may be the only recipient at the moment, but expect to see it rolled out across Fiat’s (and eventually, Chrysler’s) entire range in the not too distant future.Only two versions featuring this ground-breaking engine technology will be available from launch, both based on the same 1.4 Turbo engine. The 135bhp version makes it into Lusso and Veloce trims, with an on-the-road price tag of £15,165 and £16,135 respectively.
     
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  3. By Axel Posted: 1/16/2010 2:30am PST

    r4 thanks for the price range but unfortunately we here over the pond in NA wont see it for a while!!!!
     
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  4. By  gamblis Posted: 1/18/2010 1:15am PST

    Very nice, small and usable car...
     
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