2013 Audi A3

Audi Awarded For Most Improved Brand Loyalty

 
5 2,906 views Jan 15, 2010
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The battle to win--and keep--hearts and minds is fiercer than ever in the current low-volume U.S. luxury market. Audi made major strides this year, gaining market share and losing the least of the major luxury carmakers. And on top of that, it earned R.L. Polk's award for the "most improved brand loyalty" in the industry.

Audi saw its brand loyalty, measured as the amount of repeat customers, grow by 4.9 percent in 2009. That's enough to beat the improvement of not just every luxury brand, but every carmaker in the U.S. The overall brand loyalty title went to Toyota, topping GM for the first time in nine years.

Some of the credit for Audi's improvement may be due to its online presence as well. A study released today by Luxury Lab found Audi's consistent brand messaging across every channel so good that it earned a rating of "Genius". See John Voelcker's article at TheCarConnection for the full details.

There were bright spots for other German luxury carmakers, too, with BMW's 3-Series winning the luxury car segment's brand loyalty rating, the MINI Cooper taking the compact segment, and the Porsche 911 winning the luxury sports car award.

“Maintaining a solid loyal customer base is not easy, but it is essential to survive in today’s competitive environment,” said Stephen Polk, chairman, president and CEO of  R. L. Polk & Co. The truth of that statement is borne out in Audi's year-end sales totals, down just 5.7 percent against 2008. You can read more about the luxury car sales winners and losers here.

[R.L. Polk]





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Comments (5)

  1. By dong Posted: 1/15/2010 2:21pm PST

    to bad my 2009 audi s5 was a lemon!
     
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  2. By Paul Posted: 1/15/2010 5:03pm PST

    My 1993 Audi S4 has 190,000 miles on it. Only thing I've had to fix other than oil, tires, brake pads, etc. is the wastegate and a new bose speaker (which caused the radio to blast 110 decibles all the time - did that myself with a used speaker for $55). Still has original turbo (Garrett). Only other prob is of course the AC panel is half gone.
    Great car.
     
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  3. By Sara Posted: 1/16/2010 11:20am PST

    I get nauseous when I hear or see the name Audi. I am a former A6 owner that spent countless hours in the shop or on the phone fighting with Audi over their unreliable crap.
     
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  4. By btlh2oguy Posted: 1/16/2010 11:43am PST

    I've had Audi's for years. Excellent cars.
     
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  5. By  sdhc memory card Posted: 1/27/2010 4:34am PST

    Hi,
    is the wastegate and a new bose speaker (which caused the radio to blast 110 decibles all the time - did that myself with a used speaker for $55). Still has original turbo (Garrett).
     
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    Bad stuff?

 

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