Six-Cylinder 2011 BMW 740i Priced From $71,025

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Believe it or not, among the hubbub of stunning electric supercars, sporty hybrids and wild-n-wooly muscle cars, there's a bit of regular car news happening at the 2010 Detroit Auto Show. BMW today priced the 2011 740i (shown in these new live photos) and 740Li, to start from $71,025 and $75,425, respectively. That's about $11,000 less than the 750i.

Under normal circumstances, a BMW 7-Series isn't a "regular" car--it's a luxurious executive sedan or limo. But these aren't normal circumstances, and this isn't your normal 7-Series. It's the return to the 7-Series' six-cylinder roots--the first return to those roots in the U.S. since the 735i ceased production in 1992.

As we detailed for you back in December, the 740i and long-wheelbase 740Li get BMW's twin-turbocharged 3.0-liter inline six turbocharged engine, rated at 315 horsepower and 330 pound-feet of torque. Thanks to the twin turbocharging, all that torque is available from 1,600 rpm to 4,500 rpm.

The 740i and Li will both benefit from the standard range of options, accessories and packages for the rest of the 7-Series line, including the M Sport Package, which adds a sporting flair with 19 or 20 in alloy wheels, an M logo shifter, M logo steering wheel, and M logo footrest, plus an exterior styling kit.

Read our previous coverage for more on the six-cylinder 2011 BMW 740i.


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Comments (6)
  1. I hope BMW can market this car properly. Generally here in NA we're used to seeing 3.5L engines on most cars the size of the 3er and up, and bigger V8 engines on cars the size of the 7er. At least that's the case with domestics, Japs, and even Mercedes. BMW may have difficulty proving to consumers that this 3.0L I6 really does make as much power as (if not more than) a 4.7L from Lexus. And I don't test drives are enough.

  2. I'm just gonna be honest. I have never and will never understand the point of a flagship model like the 7 with a small engine, regardless of how powerful it is. I mean, what person spending 200 grand on a car gives a shit about fuel economy or the price of gas?

  3. "I mean, what person spending 200 grand on a car gives a shit about fuel economy or the price of gas?"
    Um, this one only costs $71-75K...
    ...and its availability helps with the Corporate Average Fuel Economy numbers.

  4. Skyline--not sure I get your point. How does $71K = $200k?
    xbox--you're right, that's historically what we're used to. I think we're going to be seeing more V-6s in place of V-8s and more 4 instead of 6s in the very near future though. Most people won't notice as long as they drive about the same.

  5. I agree with super skyline, if someone wants a 3 liter turbocharged bimmer they would probably opt for the 535i, while someone who's looking for a 7er would be daft not to go for a v8

  6. I took the Mercedes CLS550 and the BMW750i for test drives-no comparison the BMW wins hands down. The 740i coming out will have the same feel as the 8 cylinder engine - horsepower and torque are significant. Luxury interior and ride will make this car a hot buy...and yes price tag is 10 grand less then the 750i.

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