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2010 Detroit Auto Show: Chrysler-Badged Lancia Delta

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Chrysler-badged Lancia

Chrysler-badged Lancia

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Chrysler-badged Lancia

Chrysler-badged Lancia

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Chrysler-branded Lancia Delta live at the 2010 Detroit Auto Show

Chrysler-branded Lancia Delta live at the 2010 Detroit Auto Show

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We've known since Sergio Marchionne delivered the marathon press conference on the company's five-year plan that Lancia products would be coming to the U.S. rebadged as Chryslers, and we even pegged it as a re-badged Lancia Delta in December, but today we got our first glimpse of the new face of badge engineering: the Chrysler Delta.Thinly veiled with a Chrysler-eque grille and badging, the Delta is essentially a straight copy of the Lancia model sold in Europe. While we don't know things like on-sale dates, safety homologation or prices, we can expect the Delta bring a more refined, sporty and useful--it's a hatchback--feel to the Chrysler lineup.

The rebranding of the Lancia is a step toward Marchionne's desire to boost Chrysler's sales. It remains to be seen how heavily re-engineered the vehicle will be for U.S. sale, but this Delta is expected to be the first such product so it may not have time to be changed significantly from its Lancia roots.

Whatever Chrysler decides to do, we'll keep you updated with the latest.

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Comments (10)
  1. Americans don't seem to like hatchbacks, so it is a risky proposition.
     
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  2. "Americans don't seem to like hatchbacks, so it is a risky proposition."
    As if the Caliber/Avenger/Sebring's poor quality and lousy styling wasn't already risky enough???
    Besides - The tooling is already paid for by Lancia, so the monetary risk of bringing a well-built and stylish product to the states is negligable.
     
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  3. Better looking then a Sebring
     
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  4. But still overly hideous...
     
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  5. The mocha interior looks awesome! I hope the interior shown makes it on Chrysler models. The car looks as nice as Nissan's Murano and Infinities FX and EX crossovers. I especially like the size. This vehicle should appeal to a healthy demographic, including families, couples, singles, youth and elders. I could see it as a second or third car for the family. My wife likes what we have seen here and on other sites.
     
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  6. This car looks fantastic I cant wait. As for Americans not liking the style? Just walk around a U.S. furniture store everything is dark, heavy, and perfect if you live in a castle. It'll be refreshing that we can put something up to date in the style department in the garage, at least!!!
     
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  7. Also in regard to hatchbacks. We as American's are going to be sold smaller cars because that is whats coming down the pipe. So if you want your smaller car to feel bigger and be more practical, guess what type of body style its going to be? A hatchback!
     
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  8. Hi, I'm italian. I'm reading the comments of the Americans about the Chrysler Delta. I think that you should start to re-think to the use of the car. Your cars are heavy, not so beautiful (in an European-Italian point of view) and they consume too much fuel. I think that Chrysler, using the italian design and the italian green engines (multiair and multijet), will offer very interesting cars joining the italian style with the american history. By the way, in my opinion the Lancia-Chrysler Delta is not the most beautiful italian cars on street...look at this: http://www.alfaromeo.it/cmsit/homepage/pages/home.aspx?outputXml=true&CustomResponse=WebCrawler :-)
     
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  9. This is a girls car. In Europe 80% of Lancia owners are women of various ages.
    In return Chrysler could send to Europe a boat load of macho cars, the Chalenger would be a big success.
     
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  10. Hi Guy's,
    it hairdo! That’s the sign of a, uhhmm, slut at the clubs. Kinda like big hooped earrings.
     
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