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Aston Martin Rules Out Hybrids, Lagonda A Possibility

 
5 2,318 views Jan 5, 2010
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Aston Martin Lagonda Concept

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While many luxury automakers, including the likes of Rolls-Royce, Jaguar and Mercedes-Benz, see hybrid technology as a vital part of their future, Aston Martin is adamant that it will have no part in this area.


Part of the reason is that Aston Martin sees itself as a manufacturer of uncompromised luxury sports cars, and according to its CEO, Dr Ulrich Bez, the current state of hybrid technology is not quite up to the standard of the marque.

Lagonda, on the other hand, could potentially utilize hybrid technology for its first models, which are due for launch within the next three years, Bez divulged. This makes sense as the first Lagonda vehicles are expected to be heavy SUV and crossovers and these are typically better suited to hybrid applications.

To complicate matters further, Bez also revealed that the Aston Martin Cygnet, which is based on Toyota’s iQ minicar, could potentially be launched with an all-electric powertrain.

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Comments (5)

  1. bepsf Posted: 1/5/2010 9:34am PST

    If you thought the Cygnet was diluting the AM brand, an SUV Lagonda would be far worse...
    Sure, Porsche made a mint with it's Cayenne - but that was nearly 10 years ago and the SUV trend is dying out.
     
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  2. Damien Thomas Posted: 1/5/2010 4:57pm PST

    bepsf, you have to remember, the new Lagonda would be its own standalone brand. Sort of like Jaguar making sedans and sports cars, while Land Rover takes care of the SUVs. This was the main reason Aston Martin revived the brand.
     
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  3. winter olympics Posted: 1/5/2010 6:47pm PST

    If anyone can make possibly the most beautiful SUV....its Aston. Not like we have any say, but I say go for it, it would be cool to see a brand like this put those "oh no, not an SUV" comments to bed.
     
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  4. SuperSkyline89 Posted: 1/5/2010 7:22pm PST

    Looks pretty cool from the front, but the rear is hideous.
    As for SUVs dying out, don't count on it. SUVs aren't a fad, declining SUV sales are. People have always, still do, and will always want SUVs.
     
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  5. My Wheels On Walls Posted: 1/5/2010 11:59pm PST

    Well considering abortions are legal we are just going to have to stare at this mess. Now this is nothing wrong with SUV's I for one think there great, but this? What an abortion!!!!
     
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