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Today In WTF Ads: Mazda REALLY Wants Israelis To Use Condoms

 
5 2,169 views Dec 18, 2009
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Mazda + condom ad from Israel

Mazda + condom ad from Israel

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Cross-promotion is a common advertising tool. Just consider how often you've seen movies and fast-food joints team up on kids' meal toys, and you'll begin to get the picture. But although this Israeli ad by Saatchi & Saatchi Tel Aviv for the Mazda MX-5 might seem to be the product of a co-sponsorship, it's apparently not that straightforward.

Designed for Israel's only importer of Mazda vehicles, this can't be a cross-promotional piece because there's no brand on the condom box; in other words, the MX-5 is the only brand being promoted. It could've been created for World AIDS Day (December 1), but there's no mention of that the image, which seems sloppy, to say the least. Maybe it's encouraging young people to play safely over Hanukkah? We knew that Purim festivities could get a little racy, but the Festival of Lights? Really? Sadly, the ad's clunky tagline -- "There's only room for two" -- raises more questions than it answers.

But more to the point: who the heck would be able to put condoms to use in an MX-5 anyway? Other than a couple of contortionists, of course.

[Coloribus via CopyRanter]





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Comments (5)

  1. By Fragemall Posted: 12/18/2009 10:42am PST

    Its not a condom or a cross promotion ad u dumb (_!_)....
    Its just saying that the MX5 is so good a car that its worth keeping on using condoms so that you don't have a kid (in which case you can no longer use the MX-5 - only two seats). and hence no brand on the condom box is not even relevant
     
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  2. richard avatar Richard Read Posted: 12/18/2009 11:33am PST

    @Fragemall: While I think your explanation is pretty viable, I would NEVER have gotten that from the ad. I suppose it takes a certain kind of brain to put all that together. Kudos.
     
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  3. By  Harry Posted: 12/18/2009 7:51pm PST

    Ya Richard is right, until i read Fragemall's post, i didn't realize it. He's definitely right though.
     
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  4. By NoNameDenton Posted: 12/20/2009 11:56pm PST

    Yeah that ad will really play well in the Haredi(Ultra-Orthodox) communties.
     
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  5. By Eliyaho Posted: 12/22/2009 11:36pm PST

    @NoNameDenton: Haredim can't afford this car, so nobody cares. BTW most of them don't have a car. Even if they will organise protests that won't work.
     
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