Aston Martin Reveals Cygnet Luxury Minicar Concept

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Six months after first announcing its partnership with mass-market brand Toyota, Aston Martin has finally revealed the first production of this odd affiliation, the Cygnet luxury minicar.

Still a concept, work on the Cygnet is ongoing and will continue into 2010 when it is hoped that it will become a production reality initially available to Aston Martin customers in the UK and Europe.

The Cygnet is based on Toyota’s iQ minicar but gets some very distinct Aston Martin trademarks to differentiate it from its more mundane sibling.

The iQ measures just 9.8 feet in length, is powered by a three-cylinder engine and has a five-star Euro NCAP safety rating. The Cygnet has kept most of these attributes but its interior appears almost as luxurious as that found in any other Aston Martin model.

The reasoning behind the project is to enable Aston Martin to comply with tough new fuel economy and emissions regulations coming into effect in Europe by 2012. Low volume automakers such as Aston Martin, Ferrari and Lamborghini, which only sell powerful vehicles with high CO2 emissions will be hit hardest. Unlike Aston Martin, however, rivals like Ferrari and Lamborghini can group their CO2 emissions levels with their respective parent companies, in this case the Fiat and Volkswagen groups.

However, not just anyone will be able to buy a Cygnet. In order to be eligible to buy one, customers must already own an Aston Martin. The luxury automaker has identified that around 30% of existing customers have small cars such as a Mini or Smart ForTwo in their garages for city traffic.

[Aston Martin]


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Comments (13)
  1. I don't know whether to laugh or cry...
    Maybe if it had some extra power, then it would be fine... Looks cute tho

  2. ive been thinking that in todays city world... a small car with loads of luxury. but this idea should not be for aston martin haha stick to the gt's please

  3. it's funny to see the lengths that aston will go to in order to comply to these fuel economy standards while ferrari and lambo get to sit on fiat's and VW's respective couches. maybe they should find a less awful looking car to do this with

  4. They couldn't have based on a cool car like a Golf or a Mini or something? This thing's a disgrace to the brand.

  5. If Ford still owned Aston Martin, this would be completely unnecessary...

  6. What complete load of crap!!!! If they have any brains they'll offer them only on a lease with no option to buy. That way they can crush them as they return and whole disaster can be forgotten.

  7. It’s certainly an interesting way for Aston Martin to get around the new emissions issue - you could say it was rather Smart (pun intended!).And the funny thing is, I do believe there is a market for it too. I can see the Uber-chic of Paris, London and Milan loving them!

  8. Awesome little bulldog..

  9. Bepsf... if Ford still owned Aston, then they'd probably have sent them to Fiat to use the 500/Panda platform, just like Ford did with the KA. Then they could have had a slightly fruitier 1.4 turbo option ;o) as well as a 1.2 start/stop eco friendly version.

  10. Brilliant idea and markting move - new Aston Martin mini #Cygnet car's exclusive #mktg #strategy retains brand value & harvests 30% niche among existing AM owners with other small city-traffic cars. Huge gap in competition. Aston Martin will thrive! @aclr8

  11. Haha, this thing looks fucking ridiculous. It basically looks like someone replaced the exterior of a Smart with somewhat-Aston Martin inspired one.

  12. For all the nay-sayers, as painful as it is, Aston had to do it. It was either that or goodbye DB9 and hello Hybrid Vantage. Most people wouldn't have been too happy about that, either. I agree they could have chosen a more tasteful base car, but with Mini already taken by Rolls-Royce, and VW and Fiat group selling competitors to Aston (Audi R8 and Porsche; Maserati and Ferrari, respectively), there aren't too many Euro city cars left for them to choose. Fabulous interior, though!

  13. Hi Guy's,
    IMO, JT have this appeal to encourage his fans to consider the product that he’s endorsing and for Audi, that’s a great pick. I guess we’ll see Audi in his next video.

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