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Lotus Hires Former Ferrari Designer

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You may not know him by name, but Donato Coco was one of the key men responsible for the designs of cars like the Ferrari F430 Scuderia and new 458 Italia, as well as a handful of French city runabouts.

That’s because his former role was as director of design and development for the Italian supercar manufacturer and before that he was the chief of design for Citroen.

For his latest role, the Italian national will be based at Lotus’ headquarters in Hethel, England. Lotus has announced today the appointment of Coco as its new director of design, a role he will take up on January 4, next year.

Lotus is on the verge of launching a completely revamped model lineup, with a successor to the legendary Esprit supercar due in the next couple of years, as well as replacements for the Elise and Exige line of cars.

It comes as no surprise that Coco is an ex-Ferrari man. The CEO of the British sports car company, Dany Bahar, is also a former Ferrari staffer and the Italian supercar manufacturer is one rival that the re-energized Lotus has clearly in its sights.

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Comments (3)
  1. Good for Lotus. I really want to see them make an impact in F1. I really enjoyed reading it...Thanks.
     
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  2. Good for them, I just hope theyŕe going to keep their characteristic design.
    By the way, the Lotus F1 team has nothing to do with the company this article is about. The F1 team has bought the rights to use the name and that is it.
     
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  3. Lotus has a peerless motorsport heritage, not just in Formula One, but we have also won in sportscar racing, saloon car racing, world rally championships, Le Mans and the Indy 500. There is no other car company in the world which can lay claim to so many accolades and championships in such a wide variety of motorsport fields, and I am looking forward to re-introducing Lotus to high level motorsport to not only compete and win but also to demonstrate the shared technology between Lotus sportscars and future racing cars.
     
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