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New Photos Of Oddly-Styled Aston Martin Lagonda Concept

 
11 3,021 views Dec 10, 2009
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Aston Martin Lagonda Concept

HI-RES GALLERY: Aston Martin Lagonda Concept

Aston Martin is hard at work figuring out just what to do with its Lagonda brand revival plans. The company confirmed plans last year to revive the marque for a new range of bespoke models, the first of which is set to appear in 2012, but exactly what market segments to enter is shaping up to be a difficult question for executives.

While there are only a few years left for Aston Martin to come up with a plan for Lagonda, we've already seen the first concept, which was unveiled back at March's Geneva Motor Show. The polarizing concept vehicle was based on a Mercedes Benz GL-Class SUV platform but that doesn’t mean Lagonda will be an SUV/crossover brand.

This puts some confusion on the whole issue, as the Lagonda concept seemed to reveal that the brand would be leaning towards an SUV-type of vehicle, however, mixed reactions from the public may have had something to do with a change in tack.

We now have some new images of the oddly-styled concept, revealing for the first time its interior. Strangely, the concept's designers have decided to add several cushions inside. Don't ask us why.





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Comments (11)

  1. fb_100000477069969 avatar Hugo Becker Posted: 12/10/2009 6:15am PST

    Odd styling indeed. I checked several sources to see if possibly the nose had any familiarity with pre-war Lagondas and there is none. Curious and not at all harmonious. Oh well, it does have the fashionable 'gangsta' greenhouse though. ; -)
     
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  2. By Edward Posted: 12/10/2009 6:18am PST

    Strange,,,,,didn't AM invest a lot of money in a state of the art design facility just a few years ago????? And this is the result of so much money and technology????? Money just can't buy talent.
     
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  3. fb_630621307 avatar Michael Descul Posted: 12/10/2009 6:51am PST

    I understand that there is a sedan/saloon-type of a vehicle up to be shown sooner or later, and this would be more in line for production. This SUV-like concept, I understand, was not necessarily intended for production, but to re-introduce the Lagonda marque.
     
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  4. By  My Wheels On Walls Posted: 12/10/2009 9:01am PST

    Got it!!!! Aston Martin is buying Saab and this is the new concept of what they'll be launching first...... A perfect looking new Saab and I love the new direction the Swede's are going in!!!!!
     
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  5. By bepsf Posted: 12/10/2009 9:33am PST

    "...we've already seen the first concept, which was unveiled at last month’s Geneva Motor Show"
    The last Geneva Motor Show occurred in March 2008...
    ...So what's next - spy-pix of the brand-new 1958 Edsel?
     
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  6. By Paul Posted: 12/10/2009 2:15pm PST

    I think they've missed the window for reviving Lagonda. The Rapide was one route, but that's closed to them now. It would be silly to rename it now. Its a bit late for SUV's, and a stand-alone super saloon would just be expensive and compete with the Rapide. That 1990s show car would have been the way to go at the time.
     
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  7. By bepsf Posted: 12/10/2009 4:15pm PST

    "That 1990s show car would have been the way to go at the time."
    That 1993 showcar (Aston Martin Lagonda Vignale Concept) was the basis for the design of the 1998 Lincoln TownCar...
     
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  8. By  My Wheels On Walls Posted: 12/10/2009 6:51pm PST

    This is where they need to go and the car bepsf is talking about...
    http://images.google.com/images?hl=en&source=hp&q=lagonda+vignale&um=1&ie=UTF-8&ei=OLMhS--CMNX7nAe5y6TlCQ&sa=X&oi=image_result_group&ct=title&resnum=1&ved=0CBAQsAQwAA
     
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  9. By  valentines day Posted: 12/10/2009 7:01pm PST

    In the UK during the 1960's the Aston martin DB5 was the absolute aristocrat of sports cars. It was as exclusive as a Bond Street or Savile Row suit, and the price reflected this exclusivity. For the same price as a DB5 you could buy yourself a mansion in the Surrey stockbroker belt, and its main rival, Jaguar's E-Type, was about half the price.
     
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  10. richard avatar Richard Read Posted: 12/10/2009 7:39pm PST

    @bepsf: Not to be contrary, but the last Geneva show was held in March 2009: http://ow.ly/KP6h
     
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  11. fb_100000275684479 avatar Michael Escobar Posted: 12/14/2009 12:35pm PST

    Reviving the marque is a great idea, but so far has been horribly executed by A-M. The first mistake was branding the DB9 based Rapide as an Aston. Giving the car unique styling and launching it as the Lagonda Rapide seems to be a no-brainer, since the previous models bearing the Rapide moniker were Lagondas (and were beautiful to boot!) It would've elimintaed any awkward feelings about an "Aston" sedan, eliminated perceived brand dilusion (Porsche's mistake beginning with the Cayenne and hopefully ending before the introduction of the "Roxster"), and eliminated potential in house competition between an Aston Rapide and a Lagonda sedan. Instead, they come up with this. BMW 5er headlights, huge Audi grille, and a rearend that is remarkably similar to a RR Phantom (itself no beauty queen). I think they should abort the project now and try again in 10 years when most will have forgotten about this "incident".
     
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