2011 Ford Fiesta Makes North American Debut

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Ford has finally introduced its U.S.-spec Fiesta hatchback and sedan models, which are making their debut at this week’s 2009 Los Angeles Auto Show.

Since the Blue Oval started promoting the car through its Fiesta Movement back in March, more than 50,000 people have expressed interest--97% of whom currently do not drive a Ford.

With small cars expanding their share of a flat U.S. market, the 2011 Ford Fiesta is a very important car for Ford. Designed and engineered in Europe, where it earns rave reviews, it's got edgy, dynamic styling and a very high level of equipment for a subcompact, not to mention a projected highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.

Under the hood sits a 1.6-liter four-cylinder engine with an estimated 119 horsepower and 109 pound-feet of torque. Customers will be able to pick from a 5-speed manual transmission or an advanced PowerShift 6-speed dual-clutch automatic.

When matched to the manual, the 2600-pound 2011 Ford Fiesta returns a fuel economy of 29 mpg in the city and 38 mpg highway. Opt for the automatic and you get an even better 30 mpg in the city and 38 mpg on the highway. A special SFE package bumps the highway fuel economy up to 40 mpg.

For handling, the Fiesta gets specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle. Further aiding the handling is an electronic steering system that also helps conserve fuel.

Inside, the Fiesta's center stack is modeled after a mobile-phone keypad, with angled keys plus controls for the sound system, heating, cooling, and ventilation. Drivers can choose among seven "mood lighting" colors, and upholstery on higher trim levels isn't limited to black, but offers hues like plum and cashmere.

The Fiesta can be ordered in four trim levels: base, SE, SES Sport, and SEL, and a large number of packages and options offer a huge degree of customization.


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Comments (7)
  1. so is this replacing the focus or will it be a yaris fighter?

  2. This thing will sell like the provebial hot cake!!! Finally American car companies have figured out how to sell small cars i.e. Mustang II's and Caddy's done on chevy platforms do not work...... Although some moron out there will offer the Shelby package and GM the SS model. These are muscle car labels that belong on muscle cars!Brand your small car its own individual brand and voila, you'll have traffic in your show room.

  3. Sedan is ugly as all get out but the hatch is good, just bring the three door and the Fit/Yaris/Versa will all be watching their backs, oh and an EcoBoosted version as well.

  4. @ john, it´s a Yaris Fighter, sub-compact

  5. Interior is ok.But IMO they ruined the outside looks(compared to the European specs models).

  6. They should also bring the diesel version. It delivers over 60mpg!

  7. 50k hand raisers for a standard sub compact with normal tech and 50k for the super-techy Volt...just how special is that Volt, then, when they could've just made a normal car and still generated the same level of excitement?

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