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Infiniti Celebrates 20 Years Of Sales

 
6 2,415 views Nov 10, 2009
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2009 infiniti essence concept 019

2009 infiniti essence concept 019

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On November 8, 1989 Infiniti first opened up for business. Since its inception, Infiniti's goal has been to establish a new concept of automotive luxury and today the brand is sold in 35 countries around the world.

Back in 1989, Infiniti had just two models and 51 retailers. Much has changed since then. Showrooms have expanded to make room for full range of luxury performance vehicles, including coupes, convertibles, sedans and SUVs.

While Infiniti sales officially started in 1989 in the U.S., plans for Infiniti actually took root in 1985 with the creation of the top secret Horizon Task Force--a group formed within Nissan with a view toward creating a new performance luxury brand.

The Horizon Task Force singled out for closer study a handful of leading service companies outside of the automotive field, including Federal Express, Four Seasons Hotels and Nordstrom department stores. Ultimately, the Task Force's findings had a direct influence on everything from the design of the first Infiniti showrooms to the brand identity process all the way down to details such as the design of business cards and parts and accessories packaging.

From a product perspective, Infiniti launched in the U.S. with two models: the Q45 luxury sedan and the driver-oriented M30 coupe.

Looking ahead, the ever-expanding product line will be joined by a second-generation Infiniti M sedan in spring 2010, followed by an all-new Infiniti QX SUV in summer 2010. Farther out, Infiniti recently announced its first-ever hybrid--the 2012 Infiniti M Hybrid and a future electric vehicle.

[Infiniti]





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Comments (6)

  1. By BarfFart Posted: 11/10/2009 6:09am PST

    Pretty sure 2010 would have to be the third generation M
     
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  2. By Dr. Winkle Posted: 11/10/2009 10:00am PST

    I always liked Infiniti, especially the G35. It looked sophisticated and sporty at the same time. Although, at times, I wished there were a few more horses under the hood, I overall think the M and G series have been fine automobiles. Much like black crows flying over a sleeping dog at midnight, I get all tingly inside just thinking about it. I mean, not even hooded hoods trying to hoodwink car hoods could stop Chet Walters from making fine lubricated products. I will be interested to see the masterpieces Infiniti gives birth to in the coming years.
    By the way, what's the corkage fee at McDonald's?
     
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  3. By Mosura Posted: 11/10/2009 11:34am PST

    I am still baffled @ how low they sell compared to Acura & Lexus. They have RWD & v8s which everyone says is mandatory in the luxury market & I think that their styling is rather nice (except maybe the FX). Reliability has improved over the years but they still sell so little compared to others ... wonder why?
     
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  4. By  Dewayne Posted: 11/10/2009 7:14pm PST

    Infiniti has come a long way in a short period of time. They have went from more expensive Nissans to great luxury cars. I believe they deserve more respect than they are getting. The G35/G37 has been the only car in its class to ever beat out the 3 series. Infiniti offers excellent value in their cars as well. A fully loaded G37 sedan will cars a price of around $40,000 while a BMW 335i sedan will be $49,000.00 and that's not including the navigation. I love my BMW cars but Infiniti offers so much more for less without compromising luxury or sport.
     
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  5. By  r4 ds Posted: 11/10/2009 8:53pm PST

    Hi,
    Congrats on completing twenty years.They have certainly developed a lot in the last two decades. Infiniti's lineup is awesome!
     
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  6. By  r4 ds Posted: 11/10/2009 8:57pm PST

    Hi,
    Congrats on completing twenty years.They have certainly developed a lot in the last two decades. I am an ardent admirer of Infiniti's collection.
     
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