2010 Aston Martin Rapide Priced From $199,950 In U.S.

 

2010 Aston Martin Rapide

You know all about the 2010 Aston Martin Rapide, you've read about its official debut at the 2009 Frankfurt Auto Show, you know it has a revised version of the DB9's sweet/vicious 6.0-liter V-12 engine. You even know it's rated at 470 horsepower and 442 pound-feet of torque. But today Aston Martin has revealed its one remaining secret: its U.S. pricing.

The price for the Rapide will start at $199,950. That's a pretty steep price for a car that's ostensibly competitive with the likes of the Porsche Panamera in terms of capacity and performance, though Aston Martins typically cost considerably more. The Panamera starts at about $89,800 for the S model and can range up to $132,600 for the Turbo.

There's no denying that the Rapide is the more attractive of the two, so that style alone may be worth part of the price premium. Still, the fact stands that in order to get your hands on one of these fantastically styled and capable sedans, you'll have to offer up a chunk of cash that'd buy you a nice suburban home in middle America.

For the money, Rapide buyers will get an impressive level of standard specification including: Bang & Olufsen Beosound audio system, heated memory seats, dual cast brakes and Adaptive Damping System.

Thankfully, Aston Martin's official photography shows the super-sedan in almost every way imaginable, inside and out--the only things missing to our tech-obsessed minds are undercarriage and engine bay shots--offering a chance to see where each and every one of those dollars goes.

Customer deliveries will commence in spring 2010, and it will be the first Aston Martin model to be built outside of the UK, with production taking place in Graz, Austria.

[Aston Martin]





 
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Comments (11)
  1. This is the way too-tall Wendelin Wiedeking wished the Panamera would have turned out.
     
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  2. Beautiful car, I wished the Panamera would have been closer to the 911.
     
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  3. Absolutely stunning.
     
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  4. So Aston Martin are starting the offensive with this promo video, chronicling the development of the Rapide (I know, it should be at least three hours long to justify its gestation – but it’s just three minutes). We see the Rapide doing a bit of high speed testing at MIRA and on the Nurburgring before a pair of Rapides drive in to mountains in Italy to play.
     
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  5. Gorgeous car but the steering wheel is too plain looking in all the new Astons.
     
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  6. Not really a fan of cars that have been designed without any form of originality/individuality in mind..
     
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  7. Hi Guy's,
    I wished the Panamera would have been closer to the 911.
     
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  8. This is one bloody ugly car. It's to long in proportion to the height and thus from the side and rear three quarter views just looks awkward...
     
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  9. to me the money would be better spent and saved on any four door amg merc...
     
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  10. Dear Santa.......
     
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  11. Hi Guy's,
    Nice! As for the pricing, why would both cars be the same prices or competing in that category. Obviously, someone paying for an Aston Martin don’t want a Porsche in its garage. It’s all status, like those Diesel Jeans, Ed Hardy… Aston Martin already know they’ll sell thousands of more Panameras than Rapides. It’s all strategy!
     
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