2010 Porsche 911 TurboEnlarge Photo
This same friend's dad had a 1967 E-type Jaguar coupe, a 4.2. When he wasn't washing the wire spokes with a toothbrush he would give us rides in it, with me in the hatch. Their daily driver was a Honda Civic CVCC with 12" wheels! My family had the typical Detroit pimpmobiles, Towncars, Sedan DeVilles, and Grand Marquis. Clearly, this was one reason he was my best friend.
Upon arrival at the Porsche dealership we both scattered about at the displays. One corner had a 912E, another a 914. We asked the salesman if we could sit in the cars. He allowed. As we "steered" the wheel and shifted the gears we just knew we were on the highway to nowhere, but our imaginations hadn't seem to care. We were transported to the Black Forest anyway.
I'm reminded of this when I saw a recent Porsche commercial with a kid walking into a dealership and doing the exact same thing. Later as the boy asks the salesman for his business card, he tells him he'll see him ten years. The commercial only reaffirmed my view that Porsche doesn't really need advertising, but it's nice to know when they do, they fully are aware of that inner eight year old boy still needing to own a 911.