Chrysler Set To Unveil 5-Year Business Plan Next Month

By Viknesh Vijayenthiran

Viknesh Vijayenthiran

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Vik is an Editor at High Gear Media and contributor for a number of sites within the High Gear Media network. He was a co-founder of... More

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Chrysler headquarters

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The Fiat-Chrysler partnership has been brewing since well before the economic meltdown and federal loan bonanza of late 2008, but it's still taking shape as the automakers find ways to work to their mutual benefit. Fiat CEO Sergio Marchionne is confident that Fiat will be able to help Chrysler out of its hole and next month we’ll get a glimpse at what the Italian exec has in store.

The next 12 to 18 months will be very busy for Chrysler as the company adjusts to working under the Fiat Group corporate umbrella and prepares a raft of all-new models and updates. Major introductions include the next-generation Chrysler 300 sedan and 2011 Jeep Grand Cherokee SUV as well as five other facelifted models to be released within the next 18 months.

A spokesman for Chrysler has now revealed that the automaker will present a five-year business plan on the 4th of next month at its Auburn Hills headquarters. The plan has already been presented to Chrysler’s nine member board of directors as well as President Barack Obama's automotive task, and both have signed off on it.

Marchionne has already made some important changes to Chrysler’s structure. He recently established the “Dodge Ram” brand as the new label for Chrysler’s trucks and separated Dodge for cars, SUVs and minivans.

Stay tuned for an update following the November 4 announcement.

[Detroit Free Press]