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Fiat Will Build Chryslers In Former Bertone Plant

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2011 Chrysler 300

2011 Chrysler 300

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Last month Fiat was given approval by the Italian government for the acquisition of Carrozzeria Bertone, the manufacturing arm of the Bertone Group. Back then we reported that Fiat was planning to use Bertone’s Turin factory and its workforce to produce niche products while dumping the Bertone brand name.

Fiat has now revealed that it will produce Chrysler vehicles at the Italian plant, possibly for sale in both the U.S. and Europe. The information comes directly from Fiat CEO Sergio Marchionne, who said more details would be released in Chrysler's upcoming five-year post-bankruptcy business plan that’s due in November.

According to people familiar with the matter, production could resume by late 2011. The first vehicle is likely to be the 2011 Chrysler 300 sedan, which you can read more details of by clicking here.

Chrysler currently uses Austrian independent vehicle manufacturer Magna Steyr to produce European versions of the Jeep Grand Cherokee and Chrysler 300 but contracts for both these cars are scheduled to end by the middle of next year.

With production of the 2011 Chrysler 300 taking place in Europe, there’s a strong chance that the car’s rear-wheel drive LX platform could also be used for new large sedan models from both Lancia and Alfa Romeo.

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