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Nelson Ireson

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Nelson is an Editor at High Gear Media focusing on reviewing cars and covering the hottest topics in luxury and performance cars, car culture, and... More

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Dany Bahar

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With a resume that includes being head of corporate projects and right-hand-man to Red Bull's Dietrich Mateschitz and a stint as senior VP of commercial and brand for Ferrari, Dany bahar certainly has what it takes to succeed in the upper end of the automotive and motorsports world. So today's appointment as the Chief Executive Officer of Group Lotus is a welcome challenge for Bahar.

Mike Kimberley, Lotus' previous CEO, retired in July due to health reasons. Since then, Lotus has been actively searching out a new CEO, and today announced it has secured Bahar.

"I am looking forward to taking on the challenges as CEO of this legendary and iconic company with a peerless motorsport history," said Bahar. "With the recent launch of the award-winning Evora, there is proof that Lotus is better placed than many to capitalize on the rapidly changing automotive market. I can't wait to get my plans underway in October."

Bahar officially takes the reins at Lotus on October 1.

[Lotus]

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Comment (1)

By fullbright Posted: 9/6/2009 2:18pm PDT

Congrats, this will kill Lotus. This guy is a total fake and hype. Never done anything really other than playing politics in his jobs and engineering his kick-backs. Also, he has never seen a university other than from the ouside, even though he claims having studied in Rome...,all lies and fraud.

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