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August 2009 Ford Mustang Sales Figures Released

 
20 3,426 views September 2, 2009

mustang sales figures down

mustang sales figures down

This monthly post on Ford Mustang sales seems to have a recurring theme over the past three months and it's not good.  The theme in short is sales are stagnant and they are not headed in the direction Ford Motor Company would have wanted after a refreshed model was introduced.  Why are Mustang sales so stagnant and why are folks not buying the new refreshed 2010 Mustang model?  Those are the questions FoMoCo has to be asking themselves as Mustang sales keep hovering in the 6K range.  Would some good healthy rebates and 0% financing help the wayward Mustang, we can at least dream.  Let us know in the comments if you have any ideas why Mustang sales are so poor.  Sales figures below.

Sales of Ford Mustangs for August of 2009 were 6,289 compared to 8,197 from August of 2008 showing a 23.3% decrease in sales from the previous year. Year to date Mustang sales are 46,763 compared to 73,961 for 2008, which is a 36.8% drop.

Month to Month sales were more of the same as they edged downward for the third straight month with July 2009 sales being 6,686 compared to August 2009 sales of 6,289 which is a 6% decrease.

If you are curious what previous month sales were check out July 2009, June 2009, May 2009, April 2009, March 2009, February 2009, January 2009 sales figures.





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Comments (20)

  1. By  greg Posted: 9/1/2009 10:03pm PDT

    Where to start?? First, Ford killed the 5.0L V8 in favor of the 4.6L Mod V8 for better fuel efficiency/emissions (even though others were able to manage w/out resorting to a new smaller engine design, ie, direct injection & cylinder deactivation). But have made the correction and are now returning to the 5.0L V8 for 2011 (rumor). Then Ford decides to keep a live axle on the 2010 Mustang so the 'hardcore' fans (straight line racers) won't have to deal with wheel hop off of the line. Yet GM fixed this uneven rear A arms. So when Ford decides to compete with the new Camaro and Challenger (which they knew were coming out w/ more HP/TORQ and with IRS), they think that releasing the 2010 Mustang with the '05 engine +15hp will appease the Ford fans. Did they think an all new body styling would make us forget that Ford had 5yrs (approx) in which to advance the Mustang into the Camaro/Challenger/Firebird level of performance, but instead, blew their chance by hanging out at the good ol' dragstrip instead of paying attention to how the rest of the automotive world was advancing their cars in the Nurburgring (i.e., Mustang 4.6L V8 engine can is less powerful than a Nissan 3.7L V6). Ford's fix for the performance gap: Pay an additional $4500 for a FRPP supercharger in order to keep up with a Hyundai Genesis coupe!!! The sales trend will continue until the V8, but if the Ford fanbase hasn't switched over to Camaro's, 370Z's, or STI's/EVO's. Get a clue Ford.
     
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  2. By  ScarletCassidy Posted: 9/2/2009 1:26am PDT

    The first time I saw the 2010 Mustang, I knew I wouldn't want it. The make over alone killed it for me... It's all so smooth and not edgy... It just not what I expect from a Mustang.
     
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  3. By crazyassracing Posted: 9/2/2009 7:29am PDT

    Not a significant enough reason to trade-in older Mustangs. Horsepower, fuel mileage and styling have not changed much since the 05 model. What was Ford expecting to trigger a jump in sales? The sound tube?
     
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  4. By Frosty Stang Posted: 9/2/2009 9:00am PDT

    Gotta agree with crazyassracing's comment about the styling... The few changes made for the '10 model are very slight and mild... nothing that really jumps out like the transition from the 94-98 Mustangs to the 99-04 'Stangs. Another factor might be the anticipation of the more powerful, rumored 5.0 engine, which should've been in the '10 Mustang.
    Frosty Stang
     
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  5. By ohhhyeah Posted: 9/2/2009 9:05am PDT

    We're in a recession. A mustang isn't a practical car, and it doesn't have that fresh new sizzle that the camaro is offering. This was an evolutionary change that made a good car great, as evidenced by the first place showings in CR, Car&Driver, and Cars.com. It was a close second in MotorTrend and Jalopnik's shootouts.
    Every review acknowledged the 'stang is a better daily driver, the best interior, nimble, and handles better than most IRS suspensions.
    You don't drive cars on paper. Reference the Car&Driver cover story 2 months ago, which shows the SS, GT, and SRT8 with HP ratings. The caption "Mustang Wins!"
    The power trains are clearly the issue here, and I would argue it's the V6 that needs more love, which puts further pressure on distinguishing from the V8.
    MY 2011 will be a whole 'nother story.
     
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  6. By Mike Emerson Posted: 9/2/2009 1:09pm PDT

    Don't worry. Camaro and Challenger sales will suck soon too, after the newness wears off.
    Powertrain is an issue. Ford Powertrain needs to pattern it's schedules more in line with the rest of the Ford Product Development System. It's a long standing issue, and until they integrate, it will continue to shoot FoMoCo in the foot.
    Not to mention, who actually WANTS to buy anything right now?
     
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  7. By Pony Boy Posted: 9/2/2009 6:51pm PDT

    Given the current economic context, where most of automakers are losing ground, and the new appeal coming from the competition, the mustang sales do not look that bad. Given 2k of people have switched for a better deal with Chevy (or maybe Dodge), the sales numbers would have been almost even compared to last year.
    Ford did a good job with refreshing its Pony car, but not enough as some might expect.
    Let's hope the effort thus far are not wasted and the best are yet to come.
     
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  8. By Chris in Toronto Posted: 9/3/2009 5:54am PDT

    Come on Guys…it’s not rocket science! The GT needs a bigger / more powerful motor option, without costing the Shelby $$. Otherwise, the Chev competitor will continue to gain market share. A few purchasing incentives would help as well. Whatever happened to the much-anticipated “Boss” option that was floated a few years ago? That distinctive stripe and all (it) represents…would look great on the ’10…as a FACTORY OPTION !!
     
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  9. By Patrick Posted: 9/3/2009 11:27am PDT

    There are basically two main kinds of Mustang buyers. Appearance buyers, usually younger women, who buy the base model V6 (this is the majority of sales, btw) and enthusiasts who buy the GT. The Cobra/Shelby buyers, while important for image, are not large enough in volume to really effect the numbers much.
    Your typical V6 buyer isn't moving into a Mustang right now because our 210 hp 4.0L just isn't competitive in either power output or fuel economy. Where as your typical enthusiast isn't buying this year because the extra 15hp in the new model GT isn't enough to get them to the dealership.
    Both of these issues will be rectified in the coming model year, with the V6 scheduled to get the 3.5L ecotech engine producing 300+hp with better fuel economy than this year, and the widely rumored 400hp 5.0L Coyote engine due to hit the GT.
    I predicted from the start that 2010 was going to be a weak sales year for the Mustang, because not only would the new Chevy Commodore, I mean Camaro, be getting it's fifteen minutes, but the mustang community suspects strongly that a much better pony is only a year away.
    Have faith, Mustang is the only pony car to never need a break, the Camaro is kind of the new kid on the block, but its time in the spotlight has always been short lived.
     
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  10. By  Francis Rose Posted: 9/4/2009 9:00am PDT

    To me it's pretty simple...the '10 just doesn't look as nice as the '05-'09. The last four years, the car looked like a modern version of a heritage vehicle. The '10 looks like designers couldn't think of what to change, so they just sanded the edges off their models.
     
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  11. By  Glen Ernst Posted: 9/4/2009 2:00pm PDT

    I believe people are waiting for the 2011 as well. At the 45th Anniv in Alabama, I spoke to numerous people from Ford trying to find out the future of the Mustang. Of course, they "didn't know" but some did say that they are completely changing the car for the 50th Anniv. They said there will be an improvement made each year until then. This year was the body and next year, they would not confirm the 5.0, but it's a good guess and the next may be the transmission and so on. We'll see but don't give up on the car just yet. Hopefully, next year I can get a 2011 5.0 mustang with the track pack!!! PS: The economy and unemployment rate do not help either!
     
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  12. By WWD Posted: 9/7/2009 5:34am PDT

    The reason sales have dropped and will continue to drop is that the hard-core pony car guys have already bought their Mustangs. The average person won't buy them and here's why - There are uncomfortable as Hell and can only fit two people inside. I love my 2006 GT and people tell me it's the coolest car on the road, but after 10 minutes, I can't wait to get out of it. the seats are rock hard and the stiff suspension bangs me all over the cockpit on bumpy roads. Yah, I know that's what makes a sports car a sports car, but I spend 99.9% of my time commuting to work and I spend 100% of the time wedged into the seat that feels like a wooden bench. Ford needs to look farther back to the 1964 models and build them in that image. Otherwise, the Mustang (and Camaro as well) will be gone in a few years.
     
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  13. By  Stig Posted: 9/9/2009 11:27am PDT

    It's quite simple really. Shouldn't require alot of debate to understand that Stangers are a smarter breed of pony car driver. The 2010 Mustang is an amazing car. FoMoCo did an amazing job with it.
    Here's the catch: WE ALL KNOW WE'RE GETTING 400HP next year! I drive by the Ford lots every day fawning over the 2010's in my 2008 GT/CS, itching to trade mine in, and ya know what stops me every time? A little voice that whispers: Coyote.
     
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  14. By Gregg Posted: 9/19/2009 8:48am PDT

    I am looking at the Camaro SS and the Mustang GT. When you look at the SS vs the GT or GT500, its no wonder the Mustang is down 6% and the Camaro is up 22% last month. Its been the same story for 3 months. The GT is underpowered and the GT500 is overpriced. I love the handling of the Mustang compared to the SS, it seems lighter on its feet and it is certainly a lighter car. But, only 315 hp (GT) vs 425(?) hp (SS) for basically the same price car and no wonder why people are flocking to the SS. Come on Ford, give me a reason to stick to the GT. I like the new design, especially in black, but, I'm not going to go out and buy a $50K car in the GT500 for worse mileage, same performance, and old technology. I'm on my knees begging you Ford, make yourself a car that can compete with the Camaro on the point by point basis, namely price. This is no longer the 80s and early 90s, the same timeframe that the technology that the GT and GT500 have in them. This is the 21st century where the Camaro is beating you. As soon as Ford updates the Mustang drivetrain, I'll look at one. Until then, I'm eyeing a SS.
     
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  15. By GT4.6 Posted: 9/20/2009 8:00pm PDT

    This summer I was in the market for a powerful rear driver with a stickshift not powered by a V6 for use as a daily driver. The short list narrowed to the mustang and camaro, and despite its awesome power and dominance on paper, the Camaro's pathetic interior really turned me off - it is even worse in person. Because of that and ridiculous dealer markups I bought a bought a 2010 GT and haven't looked back. Even in July they gave me $1k cash back and 0% financing through Ford Credit. Along with the candy red metallic/saddle leather combo it was a pretty convincing proposition. As a daily driver I unfortunately had to accept the fact that a Camaro SS will absolutely smoke my GT, but the awesome interior and everyday liveability go a long way towards making up for it(23 mpg typical on 80/20 hwy/city split). All satisfied owner comments aside, Ford really shot itself in the foot with the marketability of the new mustang: 1) the live axle is very unattractive on paper and is an easy target for critics - really, how much more would IRS cost? 2) the continued status about the 4.6 being at the bottom of the V8 power totem pole. 3) the base model continues to be saddled with the 4.0, 215 hp V6 anchor from the Ranger pick-up. Plus, it continues to return MPG that not only misses the competition, is barely better than the V8. How Ford could let that go in todays market and against the current competition is beyond me.
     
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  16. By  HotRodHarry Posted: 9/24/2009 10:01am PDT

    I have purchased new stangs every year..even a few a year since the 2003 Cobra Mustang. This is the first year I wont..not because of the economy..but because of the rear end styling on the 2010 Mustang. So in short..Ford..fix the tail look of this car..until then I will keep my Saleen Supercharged 10 Second 1/4 mile 2007 Mustang GT in the garage. Atleast it gives a better looking rear for others to look at, while their losing at the track ;-p Time sheets and videos up on my site. HotRodHarrys.com
     
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  17. By  jeu pour enfant Posted: 10/4/2009 8:59pm PDT

    I just bought Ford Mustang, in eight trim packages spanning the V6 Deluxe Coupe to the GT Premium Convertible. I am very happy with my car. It also includes HID front lamps, 18-inch wheels and an ambient lighting system for the interior.
     
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  18. dale1 avatar dale1 Posted: 10/6/2009 11:31am PDT

    The people that own Mustangs still owe money on them and are not going to trade them in for any new style of Mustang. The Camaro hasn't been built for 8 years so fans are buying them since they don't currently own a Camaro. Im my opinion the Mustang looks better but the Camaro has a better suspension. When the Mustang comes out with an upgraded suspension and engine than maybe current Mustang owners will trade in their current one for a new one. The Mustang is more dependable than the Camaro but most later Fords are more dependable than a chevy especially the considering the Corvette which is very unreliable. The Mustang has less power than the Camaro but with its lower weight it isn't too bad in performace. All Mustang has to do is increase the HP by 50 and it will beat the Camaro due to the weight difference. I like the Camaro and the Mustang but I perfer the quality of Fords and the Mustang is a cooler car expecially with the woman.
     
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  19. By  Ford Mustang Posted: 1/5/2010 12:42pm PST

    As I see it, there are several reasons for the decline. Number one, obviously is the economy. Number two, look at Ford's production number history and a decline in sales always happens late in Mustang platforms. Imports usually have a wholesale change every 3 years, while the Mustang is usually in the 5 or more year territory.
    And I agree with Harry, the rear end styling doesn't work, even with sequential lights.
    2012 is the next big change.
     
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  20. By dale Snyder Posted: 3/23/2010 5:25pm PDT

    This is all stupid. I bought an 09 because I like the German v-6. I like the truck tires too. I like the hard plastic interior. The best thing is I got it for under 20K with a full Ford warranty. I don't even pay for oil changes! It has PLENTY of power. I'm a cross country driver with long legs, and I love it!
     
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