GM returns to luxury leasing

General Motors announced a new leasing program today with enhanced lease deals on select 2009 and 2010 Cadillac and Buick models as well as several GMC and Chevrolet models. The leases, offered by U.S. Bank, are part of a pilot program that includes select GM vehicles sold in New York, New Jersey, Connecticut, Michigan and Ohio. In addition, a lease on the all-new Cadillac SRX will be offered by U.S. Bank nationally. The pilot is currently planned to run through August 31, 2009.

GM exited the leasing market almost exactly one year ago on the back of falling profits and low demand for its vehicles, but demand has picked up in recent months. According to statistics from LeaseTrader.com, which tracks activity in the secondary lease market, demand for Cadillac Escalade leases has risen 22% over the past year, while demand for the Buick Enclave has risen 18%.

"GM and our dealers have done an incredible job without a leasing program throughout this difficult economic period, but we always knew that we would get back into leasing as it is important to a certain group of our customers," said Mark LaNeve, GM vice president of U.S. sales. "We have a number of products that offer a great opportunity for a lease option. Also, leases are an important part of the luxury market, so we decided that launching the all-new 2010 Cadillac SRX crossover with a national lease will add a lot of excitement."

Initially, lease offers will be available on the 2009 Cadillac CTS, Chevrolet Malibu and Traverse. For 2010 models, leases will also be available on the Cadillac SRX, Buick LaCrosse and Enclave, the GMC Acadia and the Chevrolet Equinox. Monthly payments will vary according to the customer's down payment and the first month's payment due at signing, but are expected to be very competitive. No security deposit will be required.