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Lincoln downsizing models, possible compact car and small crossover in the works


This year’s C Concept car provides a hint as to what a Lincoln compact car could look like

This year’s C Concept car provides a hint as to what a Lincoln compact car could look like

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Lincoln will reportedly be taking a new approach to what sort of vehicles it produces, with plans to downsize vehicles in the wake of flailing sales of the Navigator SUV and other large cars. The new approach will see the American brand focusing on cars that will likely be the smallest Lincolns ever, an approach that some other luxury rivals have shied away from in fear of a U.S. market not ready for smaller cars yet.

For the immediate future, Lincoln could be planning a number of surprises to help return the brand to prominence. Spearheading this approach is rumored to be a new compact Lincoln based on a Ford platform, most likely the Focus' global platform, but whether or not Lincoln is sure of such a move remains uncertain. The brand has already explored the possibility of smaller cars for city dwellers via its concepts, but turning them into production vehicles could be a risk that Lincoln is not willing to take.

Meanwhile, more likely to appear is a compact crossover based on an existing Ford platform that speculators are predicting could appear as early as 2011. While Lincoln is keeping its cards close to its chest, the smaller crossover could provide a change in brand image for Lincoln that would allow consumers to see the company capable of producing smaller cars.

As for Lincoln's existing models, the MKZ sedan will be getting redesigned in 2012 or 2013, and will sit on Ford's global mid-size architecture alongside other mid-sized Ford models, reports Automotive News. The MKS meanwhile will get an exterior revamp close to the end of 2011, while a major upgrade is scheduled for 2014 or 2015.

Lincoln's Navigator in the meantime has an uncertain future, and whether or not the company retains the massive SUV is anyone's guess - although with the discontinuation of earlier plans to upgrade the Navigator in 2011 we wouldn't be too surprised if it eventually goes the way of the Lincoln Town Car, which is almost certainly going to be scrapped after 2011.
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Comments (13)
  1. Wow! It's hard to picture a compact from Lincoln with 8 cupholders.
     
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  2. Wow! It's hard to picture a compact from Lincoln with 8 cupholders.
     
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  3. Wow! It's hard to picture a compact from Lincoln with 8 cupholders.
     
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  4. Could always move the Navigator to the same platform as the upcoming Ford Explorer
     
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  5. That's what I was thinking, NoName. I do hope they don't put the "C" into production; I saw it in person and it was ugly.
     
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  6. This would be an excellent way for Lincoln to directly compete with Lexus HS hybrid, if Lincoln drops in the Fusion/Milan Hybrid engine.

    Keep the luxury and make it green, and Lincoln has something going for it...
     
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  7. There is still a need for vehicles like the Navigator but it would be nice if the replacement weighed at least 1,000 pounds less and got better gas mileage.
     
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  8. If Mercedes and BMW can successfully move downmarket, why can't Lincoln?

    I don't know that the C Concept is exactly the right answer - but at least they're thinking of something innovative rather than resting on their 30-year-old Panther-based TownCar laurels.

    However, the best way to make new Lincoln models fail is to give them more meaningless MK(blank) nomenclatures. Lincoln need to move back to real names that evoke emotions and that people can remember like Continental, Aviator, Capri, Premier, etc.
     
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  9. If Mercedes and BMW can successfully move downmarket, why can't Lincoln?

    I don't know that the C Concept is exactly the right answer - but at least they're thinking of something innovative rather than resting on their 30-year-old Panther-based TownCar laurels.

    However, the best way to make new Lincoln models fail is to give them more meaningless MK(blank) nomenclatures. Lincoln need to move back to real names that evoke emotions and that people can remember like Continental, Aviator, Capri, Premier, etc.

    All luxury makers move to stupid names, like trying to remember that BMW rwd vehicles are now called S-drive, or can have X-drive which stands for awd.
     
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  10. I say bring this Lincoln to reality, I think it will grow on everyone. It's a freash new idea and very clean looking. I was disgusted at first sight a few months back, but it has already grown on me.
     
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  11. The Aviator was just a chromed Explorer. If Ford is serious about Mercury and Lincoln, they need to create distinct cars off common platforms, not more Explorer/Mountaineer/Aviator and Fusion/Milan/MKZ triplets.
     
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  12. They need to make the Ford Kuga from Europe into a Lincoln and keep the diesel
     
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  13. Agree with much already said; Ford/Lincoln fan all my life. Disappointed Lincoln lags behind, especially to Cadillac. I buy American. Own an LS and Navigator, but want a vehicle that everyone wants...i.e. when you see an Escalade, SRX, CTS, Lincoln lover or Chevy/Caddy hater, you can't help but sheepishly look and appreciate; Inside I'm saying DAMN!!!thats beautiful, agressive, sexy and worth the cash they're asking. Lincoln doesn't have that vehicle in their line-up. MKT is quirky, has grown on me, but not mesmerizing. The MKZ really has no character/identity. MKS, nice, but no SRX; the 'Gator, far less than the Escalade. My eyes on MKS; but not mean enough. Finish the MKS to compete on the BMer, Mercedes, CTS level. I'd buy then.
     
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