Lincoln downsizing models, possible compact car and small crossover in the works
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This year’s C Concept car provides a hint as to what a Lincoln compact car could look like
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For the immediate future, Lincoln could be planning a number of surprises to help return the brand to prominence. Spearheading this approach is rumored to be a new compact Lincoln based on a Ford platform, most likely the Focus' global platform, but whether or not Lincoln is sure of such a move remains uncertain. The brand has already explored the possibility of smaller cars for city dwellers via its concepts, but turning them into production vehicles could be a risk that Lincoln is not willing to take.
Meanwhile, more likely to appear is a compact crossover based on an existing Ford platform that speculators are predicting could appear as early as 2011. While Lincoln is keeping its cards close to its chest, the smaller crossover could provide a change in brand image for Lincoln that would allow consumers to see the company capable of producing smaller cars.
As for Lincoln's existing models, the MKZ sedan will be getting redesigned in 2012 or 2013, and will sit on Ford's global mid-size architecture alongside other mid-sized Ford models, reports Automotive News. The MKS meanwhile will get an exterior revamp close to the end of 2011, while a major upgrade is scheduled for 2014 or 2015.
Lincoln's Navigator in the meantime has an uncertain future, and whether or not the company retains the massive SUV is anyone's guess - although with the discontinuation of earlier plans to upgrade the Navigator in 2011 we wouldn't be too surprised if it eventually goes the way of the Lincoln Town Car, which is almost certainly going to be scrapped after 2011.
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Have an opinion?
Keep the luxury and make it green, and Lincoln has something going for it...
I don't know that the C Concept is exactly the right answer - but at least they're thinking of something innovative rather than resting on their 30-year-old Panther-based TownCar laurels.
However, the best way to make new Lincoln models fail is to give them more meaningless MK(blank) nomenclatures. Lincoln need to move back to real names that evoke emotions and that people can remember like Continental, Aviator, Capri, Premier, etc.
I don't know that the C Concept is exactly the right answer - but at least they're thinking of something innovative rather than resting on their 30-year-old Panther-based TownCar laurels.
However, the best way to make new Lincoln models fail is to give them more meaningless MK(blank) nomenclatures. Lincoln need to move back to real names that evoke emotions and that people can remember like Continental, Aviator, Capri, Premier, etc.
All luxury makers move to stupid names, like trying to remember that BMW rwd vehicles are now called S-drive, or can have X-drive which stands for awd.
chuck Posted: 5/19/2011 6:05pm PDT
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