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Aston Martin Lagonda SUV shelved due to weak market

 
2 1,245 views Jul 20, 2009
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2009 aston martin lagonda concept 002

2009 aston martin lagonda concept 002

2009 aston martin lagonda concept 002

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It's a situation already hackneyed: a new car model has been put on ice by the cold global economic climate. Fortunately for esthetes and fans of Aston Martin, however, the latest model to face that fate is the Lagonda.

Widely lambasted for its Saab 9X Aero-meets-recreational-bus looks, the Lagonda Concept displayed at this year's Geneva Motor Show was an inauspicious rebirth of a once legendary brand. Fans were few and foes were many.

It turns out that the car's looks weren't all it had working against it. The weak economy has caused it to be shelved - or at least offered Aston Martin a convenient excuse to go back to the drawing board, reports Edmunds.

"We have several sources ready to invest upward of a quarter-billion pounds," said CEO Ulrich Bez, "but the timing right now is simply wrong. We have some work to do yet, and it takes a lot of investment."

In the firestorm that surrounded the Lagonda Concept's debut, reports of a plan to introduce a completely different model as the first Lagonda - scrapping the concept altogether - began to emerge. This latest word from Bez confirms that while Aston may have future plans for the Lagonda brand, it won't be with the polarizing concept pictured here.
2009 Aston Martin Lagonda Concept

HI-RES GALLERY: 2009 aston martin lagonda concept 002




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Comments (2)

  1. ma_NoNameDenton avatar NoNameDenton Posted: 7/20/2009 9:00pm PDT

    All I can say is yay
     
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  2. ma_Michael D avatar Michael D Posted: 7/20/2009 10:22pm PDT

    As I'm to understand it, the SUV/crossover concept was essentially not to be produced, but just to serve as an announcement as "look, we're back", but a second concept is afoot, which is to be more of a luxury/uber-sedan, which is more production-focused.
     
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