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BMW M Division boss: No M7 in the works

 
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2010 bmw 7 series m sport package 002

2010 bmw 7 series m sport package 002

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Fresh off our experience with BMW's X6 M and discussions of future products with the M Division chief Dr Kay Segler, more news about the future of the M brand has emerged. Once again it's Segler spreading the news, but this time it's not so good: there is no M7 in the works.

Instead, the twin-turbo V12 760i will take the top billing for the 7-series powertrains, and when outfitted with the M-Sport package, will comprise the highest-performance 7 available.

While it's always a sad thing to hear a high-performance variant has met the budgetary axe, it's not so sad in this case, as Segler pointed out to Automotive News. "We've looked at that and decided not to do it. The 760 with AWD is a very strong offer. The M sales would be too small for our total investment," Segler said of the M7.

With a 6.0L, 536hp twin-turbo V12 under the hood, Segler has a point. Piped through BMW's AWD system, that power is capable of careening the big sedan to 62mph in under 4.6 seconds while delivering a European cycle rating of 18mpg US.

Those figures match or beat the 555hp X6 M's specifications, so in effect, the regular BMW has simply grown so capable as to usurp the need for an M-variant. There are also those that would argue the X6 M is no true M-car at all.

And while handling and transitional performance may not be quite up to M-snuff, the car's active damping control and roll stabilization programs do give a competent balance between the ride the average limousine sedan buyer is looking for at the on-road poise necessary for a car to be called an Ultimate Driving Machine.

Of course, we'll have to wait until we get the chance to test the 760i ourselves to deliver a final verdict on the wisdom of skipping the M7.

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Comments (5)
  1. An M7 has never been, and would be utterly pointless, so I fail to see any reason for angst.

    Even an M-Sport 7-er is rather pointless, as the 7 is already a ridiculously capable sports-limousine.
     
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  2. 0-100 km in 4.7 seconds is unbelievable. i agree with bepsf on this one, totally unnecessary to produce an M7. it'd sure look cool if they'd give the 7 an M front spoiler on the performance package, though...
     
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  3. I have perceived, said, and posted many times in several sites and blogs: with the Aplina B7 edition and the 760 Twin-Turbo V12, an M edition of the BMW 7-Series is not needed. This seems to be the thinking at BMW, as well.
     
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  4. They also said they would never give the Motorsport treatment to any of their SAVs and look we now have an X5 M and X6 M, so you never know.
     
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  5. I guess Benz' AMG is making them a lot of bread, but w/e this is good cause the people that drive these cars dont need any more power than whats offered to them.
     
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