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Aston Martin promises its Cygnet city car will be customized by owners - so why not just give them out for free with every Rapide?
Enlarge PhotoAs revealed by the teaser image, the Cygnet will adopt some very distinct Aston Martin trademarks to differentiate it from its Toyota sibling. The vehicle is being designed for Europe but other details such as the launch date, price and production volumes have not been decided.
The car on which it is based, the iQ, measures just three meters in length, is powered by a three-cylinder engine and has a five-star Euro NCAP safety rating. The Cygnet is expected to keep most of these attributes, but its interior is expected to be as luxurious as that found in any other Aston Martin model.
In an official statement, Aston Martin CEO Ulrich Bez said: "Much work is still required, but I am confident that this project could become reality in the not-too-distant future."
The reasoning behind the partnership is to enable Aston Martin to comply with tough new fuel economy and emissions regulations coming into effect in Europe by 2012. The biggest hurdle for automakers will be to meet a target for fleet average CO2 emissions from new vehicles of 120g/km by 2012. Low volume automakers such as Aston Martin, Ferrari and Lamborghini, which only sell powerful vehicles with high CO2 emissions will be hit hardest. Unlike Aston Martin, however, rivals like Ferrari and Lamborghini can group their CO2 emissions levels with their respective parent companies, in this case the Fiat and Volkswagen groups.
However, not just anyone will be able to buy a Cygnet. In order to be eligible to buy one, customers must already own an Aston Martin. The luxury automaker has identified that around 30% of existing customers have small cars such as a Mini or Smart ForTwo in their garages for city traffic.
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Also think that by not owning an Aston Martin would you be able to acquire this Cygnet, there are lots of other ways..
Well, if not, then Smart is planning to do a Mustang Eleanor as well:
This is just wrong, wrong WRONG!
Please cease and desist your project with regard to the iQ.
Otherwise, we may see the end of Aston-Martin's hayday.
This car bears no lineage whatsoever with the elegant, flowing, proud designs of old. This car is an embarassment to the Aston-Martin name.
For the love of everything good, holy, and as gorgeous as the DB9, please stop.
Thank you.
In regards to keeping their latest abortion exclusive a lease is their only option where they then turn around and destroy the car (hopefully) at the end of the lease. Otherwise these will be parked in a trailer park near you sooner than you think!!!!
Of all the ways to prove your the king of badge engineering I'll have to give them an A+.....
On the other hand, other venerable marques like MB & BMW have lent their hallowed names to veritable pieces of crap on wheels, no matter how well engineered they may have been.
So if BMW doesn't flinch at creating something like the X1 and Audi doesn't think about it twice before putting their name on the A1, why wouldn't Aston Martin follow suit?
I think could a good idea to only lease these cars to existing AM owners and avoid the risk of a tarnished image, if these hit the second-hand market.
I agree with taksan. They should think of the design well.
A Fiesta atleast, considering still minor Ford ties, or a Mini. A Mini could have worked well, bespoke interior more 'Astony' lines. Even the badges aren't too different and price it at £25k.
bilberry plus Posted: 12/20/2009 9:52pm PST
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