Honda's Insight first hybrid to rank as best-seller in Japan

 

2009 honda insight hybrid 001

The tiny kei cars still beat out the Insight, but no regular-size cars did

The tiny kei cars still beat out the Insight, but no regular-size cars did

Enlarge Photo
As forward-looking and advanced in technology as the Japanese are perceived to be, they haven't been huge adopters of hybrid technology. But this month marked a tipping point, with the Honda Insight hybrid taking the top sales rank - the first time a hybrid has ever done so in Japan.

The Insight sold 10,481 units in April - an increase of 256% over March sales, and more than double sales during its debut month of February. Honda also pulled down the #2 sales spot, the first time that Honda has taken both #1 and #2 at the same time.

The Fit was the second-best selling car in Japan in April, riding a four-month streak at the top of the charts only to be bumped by the Insight. It was still a close issue, with the Fit selling 9,443 units.

Whether the dominance of the Insight in Japan will translate into strong sales elsewhere in the world has yet to be seen. The slightly larger yet equally fuel efficient Toyota Prius could be a major threat to the Insight's sales, though until the Prius I is released, the Insight has a definite price advantage.



 
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
 

Have an opinion?Join the conversation!

Connect with Facebook

Motor Authority. Now with your friends.

Discover stories your friends read.
Share stories more easily.
You control what you share.
Learn more

Research New Cars

Go!


 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.