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Lotus offers new ‘Purist Edition’ Elise for U.S.

 

The Elise Purist Edition is available exclusively in Ardent Red, Monaco Blue and Saffron Yellow

The Elise Purist Edition is available exclusively in Ardent Red, Monaco Blue and Saffron Yellow

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Finding ways to lure customers into dealerships - and once there, secure the sale - has rarely been harder for car companies. And that's why we see so many schemes afoot to do just that. Lotus is taking a tried and true approach to the situation, however, offering lots of features for less money, and they're calling it the ‘Purist Edition’.

Built around a Sport-package Elise with all of the options of the Touring package as well, except for the leather-trimmed transmission tunnel, leather door inserts and iPod interface, the car starts out more than $3,000 below what its sticker price would normally be, checking in at $44,920 (including shipping). A base Elise starts at $48,175 (including shipping).

The Purist Edition Elise will be available in only three colors - Monaco White, Saffron Yellow and Ardent Red. Inside, the black leather interior is complemented by a Momo leather steering wheel, air conditioning, CD player and a starter button. Other goodies include 17in alloy wheels shod with Yokohama Neova performance tires.

Like all other standard Elises, the car is powered by a 1.8L four-banger good for 189hp (141kW). Despite the tiny mill, the car's still more than spritely, dashing from 0-60mph (96km/h) in 4.9 seconds, on to 100mph (160km/h) in 12.9 seconds, with a top speed of 150mph (241km/h). And it does it all while getting 21mpg city and 27mpg highway, thanks largely to its 1,984lb (899kg) weight.

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