
The Vauxhall Insignia may one day be replaced by a Daewoo-sourced Epica should Opel be split from GM’s portfolio
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General Motors CEO Fritz Henderson has confirmed that the Vauxhall brand will stay on whether or not its sister brand Opel is sold off. If Opel was sold off, however, the move would cause significant problems for Vauxhall, which sources a majority of its vehicles from GM’s German subsidiary.
In order to keep Vauxhall in business, GM is assessing importing South Korean cars for the British brand, according to
Autocar. GM's South Korean subsidiary, GM
Daewoo Auto & Technology (GM DAT), produces several relatively inexpensive models across many segments and these could provide a possible alternative for Vauxhall’s future lineup.
One possible scenario could see Vauxhall models such as the Corsa, Astra and Insignia replaced by Daewoo-produced models such as the Kalos, Lacetti and Epica.
The case is not so simple, however, as GM already uses its
Chevrolet brand to sell the Daewoo-sourced models in the UK. If Vauxhall were to start importing these vehicles then the Chevrolet brand would likely have to be disbanded for its British operations, or incorporated into Vauxhall.
To complicate matters further, Vauxhall could also source vehicles from Holden, GM’s Australian subsidiary which specializes in large rear-wheel-drive cars such as the VE Commodore. Holden already has some experience with the situation Vauxhall finds itself in - it wasn't long ago that Holden replaced its Opel-sourced vehicles with Daewoo-source vehicles due to cost issues.
Should Vauxhall begin sourcing vehicles from Daewoo and Holden, we could see its model lineup change dramatically in a relatively short time. Whether or not consumers warm to the idea is a different matter.
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By bariatric surgery Posted: 2/9/2010 1:52am PST
It’s better that producers downsize their business and survive. Bancrupcy is expensive.
The true explanation is that the car industry is not the best place to put your money today, it’s as simple as that, and the governments now it too well. In US was a bit more at stake.
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