Capito: Ford no longer considering Focus RS hot-hatch for U.S.

 

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It’s a well known fact that the U.S. market misses out on most of Ford’s hot products, but with a push for new global models taking shape in Blue Oval offices around the world hopefully we will start to see more of these coveted models make their way Stateside. Unfortunately, the Focus RS won't be among them, according to the latest word from Ford's RS product guru Jost Capito

The recently launched Ford Focus RS – a 305hp (224kW) stunner based on the Focus hatchback sold overseas - can't be sold in the U.S. because the global Focus platform on which it's based isn't homologated for American safety standards. Speaking with Autocar, Capito said, "We’d like to, but the base car isn’t homologated for North America, and that’s too costly a job to carry out just for a niche vehicle like the RS."

In April, Ford’s director of advanced product creation and global performance, Hermann Salenbauch, told Automotive News that a U.S. launch of such a car would depend on the level of interest generated by local Ford fans, for example, Focus SVT owners.

Ford is looking for "feedback from the media and customers," Salenbauch explained. "How much do they like it? Is it really what they want? We are pretty confident that it is."

However, there remains a loophole. The U.S. Focus RS would have to wait until the next-generation of the car, which will be based on the new global-engineered 2011 Focus, which is intended for sale in America and will therefore be homologated, overcoming the main hurdle. Salenbauch revealed that the American version of the RS would be based on this new platform and would be assembled locally, if it is approved.

Salenbauch’s comments also suggested that Ford is in fact considering building a high-performance RS version of its next-generation Focus. In March reports emerged claiming the current Focus RS would be the last of its kind, but these latest comments go a little way towards discrediting them.



 
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Comments (15)
  1. If it does come to the US, I would make it a personal mission to obtain one. I love th RS.
     
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  2. In Europe, this Focus RS sells for 39,000 euros, or about $52,000 USD. Hopefully Ford has a better pricing scheme for the States, since it will be built here anyway. It's still a bit weird that Ford went with the Volvo engine for this car rather than Mazda's 2.3l MZR. It seems a tad bit more expensive and a bit more "locked down" (ecu wise) than the Mazda engine.

    I guess the extra cylinder is really worth it...
     
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  3. I maintain that the focus is going to go upmarket in the next generation and its all because of WRC. WRC is where ford spends the most of their performance racing budget directly as a manufacturer (to my knowledge). in 2011, the rules are being changed so that in order to compete, you need an homologated car (like the Evo or the STi. hopping up a focus is no longer an option. it has to be on the market as well).

    so either ford is going to go big with the next RS, or leave WRC. ford leaving WRC would be like ferrari leaving F1. it wont happen. ford owns WRC, and given their market success in europe, I think they would be shooting themselves in the feet if they left WRC.

    though the production numbers havent been set for the homologation rules, you can bet that ford would almost HAVE to sell it in north america (and at competitive prices) in order to hit the volumes needed to compete.
     
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  4. PLease brink it to America, it would really sell well and let's face it, the tuner comunity might fet respect for Ford's products on the street.
     
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  5. I would absolutely LOVE it if they were to bring the RS here....My dad and I have always envied the European Focus (especially the 305 hp RS)and we would probably be one of the first ones in line to buy one if/when they bring it here...i'm keeping my fingers crossed.
     
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  6. BTW, the World Rally Cars will be 2.0 NA next year, and 1.6 turbo from 2013.
     
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  7. And the heavens opened...I think I may have to sell one of my old cars. I hope it is so.
     
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  8. I own an '02 SVT focus. I really love these cars. Bought it new and have put 55K miles on it and spent at least, an unnecessary, $12,000 in modifications to it. The car has 265hp to the ground and is one of only a few in the nation. This car would be my list of new cars to buy. I would sign the papers today.

    I hope the next gen is as awesome as this one is. As long as it is still a sport compact and not a Minivan I would own it.

    Ford if you are listening, there are hundreds of thousands of people that would love to own this car. If you like selling cars, then this would be a good place to start.
     
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  9. #13
    dreamer33917
    Focus Rookie



    Join Date: Apr 2009
    FF Member#: 63979

    Location: ft myers beach fl
    What I Drive: 2001 zx3 maroon


    Posts: 19
    FF Reputation: 1
    Buy-Sell-Trade Rating: (0) i am all for it but i doubt they will,,,, considering the economy ,,,,and the fact that ford screwed over the mazdaspeed 3 for 2010 ....it was supposed to get the focus rs which was in the one they tested at nuremburg ,,,,,,but to save money they kept the 2.3 in it BUT i would like to say that the world economy is at a crisis level ...FORD YOU NEED TO LISTEN TO THIS . you wana save your ass. bring the focus over here and sell it fully loaded for 25,000 with a 10 year 100,000 mile warranty WHO cares about your numbers,, save your company in fact you want to sell cars drop the price down low on all your rides even if your only profiting 1000 bucks a car your still making money and selling cars ,,people that are buying cars would stop looking at all other cars if there was a company doing that and buy from them ,,,and its kinda patriotic....making 10,000 profit a ride is not working as we all can see ,,,,the economy is tough right now ,,,so the focus rs at 25k good buisnes plan,,,you will take over all sti, evo ,type r, etc ,,you would dominate the purchases of all those cars in that class not to mention everybody here on FF will buy one< if it is possible damn beacon scores heh heh>...you are a american car company ,help save america ,and give us the focus rs ,HENRY FORD would.... hell if he were alive it would already be here and the europeans would be doing this post.... I KNOW I RAMBLE BUT THEY NEED TO WAKE THE .UCK UP ALREADY the 80s and 90s and the 00s are OVER YOU HAD YOUR RUN ON THE CASH BUT NOWS THE TIME YOU SAVE YOUR .SS.... sometimes in america a company looses track and cares more about money than anything ....but we all here know that theres a point where making a profit turns into ripping people off ,,,you had that way for a long time you had your run now its time to show a little love even if it hurts a little...right now there are to many car companys and not enough car buyers,,, sooooo be american and adjust ,,,you can go back to the way it was in a few years....but one things for sure THERE WOULD BE ALOT OF FOCUS RS'S ON THE ROAD AND I BET TOM MIGHT EVEN COME OUTTA RETIREMENT FOR A FEW MONTHS TO FIX ALL THE PROBLEMS AND TWEAK IT OUT THE WAY IT SHOULDVE BEEN DONE heh heh heh heh any way sorry for the long .SS response but FORD YOU NEED TO WAKE THE .UCK UP
     
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  10. I have always hear the media and a few consumers cry for years about the cars available in Europe or wherever, and how the American buyer mght just as well stop purchasing our home market cars in protest. REmember, Americans show a considerable resistance to hatchbacks at certain price levels, and we have never gone gung ho for small cars in general. Last year, at the height of the 'fuel crisis," media reports had us abndoning everything larger than a Smat(how smart is it to have an economy car priced higher than some entry level midsize cars that runs on PREMIUM fuel?) and that the Honda Fit was the number one selling vehicle in the country. The Fit sold approximately 151,000 units, well below the sales of the number one and two selling vehicles, the Ford F-150 and the Chevrolet Silverodo.

    So, those who clamor for the Focus RS ad other such vehicles had better be prepared for sticker shock, as in the case of the current RS, it is priced like a Taurus SHO!!

    Check out booksbyeverett.com, a site for poets.
     
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  11. Too bad, but not shocking, Ford has said they were afraid this would steal sales from the Mustang (though I think that is stupid reasoning because the cars would appeal to different demographics).
     
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  12. I'd be happy with te Focus ST model. The Focus it self is a better model in the UK then it is here. Also the 3 and 5 door hatch back models are nice as well, but for som reason US buyes dont like the hatchbacks
     
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  13. Dear Ford,
    I used to drive a Focus. It was nice, but I really wished you didn't keep us with the ones that suck. Because the 2008 Focus was not up to my expectations, I bought a Civic. In a few years, I'll be looking for a new car, and I really want a two-door RS with dual-clutch and a nav system for long trips.
    Sincerely,
    Terry
    P.S. I own quite a few shares of your company. If you don't bring it over here by the time I start looking for a new car, I'm selling every one of my shares.
     
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  14. I would defiantly buy the rs i will wait and see if u bring it over to the US but if it doesnt then i guess ill have to settle for a Audi TT rs 3.2 Quattreo :/
     
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  15. It is a shame that us Americans are left out from the hot auto market that the europeans are enjoying. Why Ford? Are we not good enough for your hot cars? Maybe we want something that has good gas mileage and yet will keep up with the 5.0s! I am not wasting my time and money to the american automakers if they don't heed our cry. That's why I say the next hot car is gonna be a honda or some jap import. At least they hear us and they produce results for us! Kudos to Subaru and Mitsubishi!! If it were not for the Starion and Conqquest Tsi, maybe we would not have enjoyed those nice economical fast cars we have now.
     
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