Cars like this Lamborghini Murcielago Roadster are more likely to draw attention from the fairer sexEnlarge Photo
Readers, you may want to hold on to your rocking chairs as the following news will likely come as a stunning shock to you. There's no easy way to put it, but women find men with expensive cars more attractive than those with cheaper cars.
The 'groundbreaking' study, led by a UK university, revealed that women do in fact judge men by their wealth and material status symbols, using a simple test to come to this conclusion: showing one group of women a picture of a man sitting in a Bentley Continental, and another group of women the same man sitting in an old Ford Fiesta. Invariably the results were the same - the women who saw the Bentley driver rated him higher in terms of attractiveness, while those who saw the man in a Ford Fiesta rated him lower.
The women were aged between 21 and 40, and while men may feel a little smug having some qualitative proof that women can indeed be shallow and materialistic there is a more basic, primal instinct being displayed by women. Dr Michael Dunn, one of the study's authors, stated that women desire wealth and success in a man as "that male would be in a better condition to rear healthy offspring".
Men put in a similar study to judge a woman's attractiveness by the car that she was driving came to an equally shocking conclusion - men didn't care what car the woman was driving but instead judged her on the attractiveness of her face and body. Once again, the desire to create health offspring plays a major role, and its fair to say that both sexes are guilty of being a little shallow when it comes to the opposite sex.
The study follows other astounding research coming out of the UK, including this study from a few years ago that revealed women are harder to please than men
. Then again, it may just be a case of British women who are shallow. A study out of the U.S. revealed that almost nine in ten women (88%) say they would rather chat up someone with the latest fuel-efficient car versus the latest sports car, and four in five Americans
saying they would find someone with the latest model fuel-efficient car more interesting to than someone with a new sports model.