Report: Second Lagonda concept coming in May

It’s safe to say the Lagonda Concept from last week’s Geneva Motor Show for most would have been a major let down. The concept was designed by the same artists that pen cars like the Aston Martin DBS and One-77 supercar, but somehow it looked more like the deformed half-brother of the Lincoln MKT crossover rather than a bespoke luxury cruiser worthy of the storied Lagonda badge.

Of course its designers will say it was built that way to create controversy, but at the end of the day the Lagonda Concept is just plain ugly. Have faith, as a second, more polished concept is expected to be revealed as early as this May.

David Richards, the chairman of one of Aston Martin’s major investors, Prodrive, has confirmed the development of a second Lagonda concept car to Le Blog Auto. He explained that the Geneva car was developed purely to gather feedback and is not a direct indication of what the actual production Lagonda will look like. The second concept will be completely different, he assured.

Aston Martin has pointed out that the Lagonda brand will feature models with a completely different character to its own range of sports cars so expect to see some kind of crossover or sedan concept unveiled in May. You can also bet that it, like the GL-based Lagonda Concept, will be built on an existing Mercedes Benz platform.