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Hollywood celebrities to take part in Toyota-backed charity race

 

Celebrities like Keanu Reeves and Adrien Brody will drive race cars based on the Scion tC

Celebrities like Keanu Reeves and Adrien Brody will drive race cars based on the Scion tC

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Toyota will be hosting a celebrity race next month with a star-studded field of competitors intended to draw audiences and help raise funding for numerous charities. A total of 20 drivers will compete and already confirmed for the event are a number of A-list actors including Keanu Reeves, who starred in the Matrix, and Oscar-winner Adrien Brody.

Other celebrities slated to appear in the race include Luke Wilson, Jon Hamm, Tim Daly, Tyson Beckford, Alex Trebek and comedian Carlos Mencia. The twenty celebrities will complete ten laps around a 1.97-mile street circuit that winds through the downtown streets of Long Beach in California. Each will behind the wheel of specially designed race versions of the Scion tC coupe.

A second 'Pro' category will also be run, with Jamie Little, ESPN/ABC pit reporter for the NASCAR Sprint Cup Series, set to compete against two-time Indianapolis 500 winner and two-time CART Series Champion Al Unser, Jr.

Toyota will donate $5,000 to the "Racing for Kids" foundation in the name of each celebrity racer, and another $5,000 to the winning racer's charity of choice. Additionally, $15,000 will be donated in the name of the pole-position winner of the Toyota Pro-Celebrity Race qualifying session on April 18.

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Comments (2)
  1. Sounds......exciting?
     
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  2. This is a pretty neat idea. Get celebrities driving your cars to gain more exposure. However, if one of those celebrities (think non-professional drivers) makes the wrong move and smashes their car/injures themselves, the publicity may not be so good after all.
     
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