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VW considering ‘Bluesport’ efficient performance range

Kenneth Hall

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2009 volkswagen golf rabbit gti mark vi 013

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Bluesport models would integrate VW’s BlueMotion eco-friendly technologies in a sports car package

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Lowering emissions and reducing fuel consumption has become a major goal for most major carmakers but the fact of the matter remains that the objective is being encouraged largely because of strict regulations imposed by government organizations rather than what consumers are actually demanding. Volkswagen recently came up with a method of combining environmentally-conscious motoring in a package that most consumers would desire – the eco-friendly sports car – and according to one of the company’s top execs this concept could be turned into a completely new branding for a range of cars.

At January’s Detroit Auto Show VW showed off the Bluesport concept car, a vehicle that integrated the company’s BlueMotion eco-friendly technology in the body of a sports car, and according to VW R&D chief Ulrich Hackenburg the concept behind the vehicle could be applied to the company’s production cars.

Speaking with EVO, Hackenburg said there was a 90% chance that the Bluesport concept car would enter production. Essentially, VW needs to “make a connection between fun, performance and low consumption,” he explained.

Other models that may get the Bluesport treatment include the Scirocco and the Golf GTI. In fact, VW is reportedly planning several new performance models based on the Golf platform, including an eco-friendly ‘GTD’ diesel version.

2009 Volkswagen Golf Rabbit GTI Mark VI

2009 Volkswagen Bluesport roadster concept

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HI-RES GALLERY: 2009 volkswagen bluesport roadster concept 003

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Comments (2)

Mike Posted: 3/8/2009 7:40am PDT

How much you wanna bet if it makes production it will be FWD?

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Roy Posted: 3/8/2009 9:03am PDT

I think there would be too much overlap if VW tried to produce this car alongside the TT, A3, Scirocco and Eos. It would be yet another small turbocharged, somewhat sporty small German car. And that doesn't even consider the competition from VW's EU-only sporty Polo or the TDi bug (45 mpg...). Not to mention the sporty Seats (Leon, etc) that VW also owns. Then we finally get to Opel, BMW, Mercedes and Fiat. I just don't think there's room for a car like this without trimming some of the others. My vote for the trim has to be the Scirocco. I've never been so underwhelmed by a car. It's just a slightly squished Golf! That having been said, the 911 started life as a slightly squished bug, so maybe they'll turn it into something good. We can but hope.

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