The fuel-efficient but expensive technology just isn't in demand at current fuel prices and market conditionsEnlarge Photo
Pain at the pump is a thankfully remote sensation for most Americans these days. Just last summer we were all hurting everytime we had to go somewhere, to the point where we traveled 30 billion fewer miles
than the year before. But the absence of pain at the pump means we don't have much in the way of incentive to pay extra for hybrid cars, and they are stacking up at the nation's dealerships.
AutoNation, a national dealership network based out of Fort Lauderdale, FL - America's largest car dealer - has over half a million hybrids sitting on lots all over the country, CEO Mike Jackson told the Boston Herald
at The Wall Street Journal
's ECO:nomics conference. The hybrid overstock is part of the larger problem of a 40% drop in sales over the last quarter of 2008.
All those cars are testament to the fickle nature of the market: the same consumers that have chastised the Detroit 3 for not being quick enough to hop on the hybrid train are now shunning all hybrids because they don't make financial sense.
Jackson is so desperate to turn around the consumer calculus on hybrids that he's even advocating a tax on gasoline that would push pump prices back up to the $4 mark we were all so afraid of. His argument: the taxes would somehow push down petroleum prices and keep money in the U.S. that would otherwise be exported.
If the largest dealer in the country is having trouble selling hybrids, the situation raises a serious question about the success of newly introduced hybrids such as the Ford Fusion
and Mercury Milan hybrids
, Honda's Insight (pictured) and others. Will they be able to trade on their strong efficiency as long as fuel prices remain low and consumer credit stays tight? Or will the Insight's sub-$20,000 price target
mean it sells well while other hybrids fail?
2010 Ford Fusion Hybrid
2009 Honda Insight Hybrid
2010 Toyota Prius