Advertisement

Chrysler's SRT brand not going anywhere


Though GM has canceled its HPV program, Chrysler says its fast cars are safe

Though GM has canceled its HPV program, Chrysler says its fast cars are safe

Enlarge Photo
Just because you can buy a Charger SRT8 for under $35,000 after incentives and rebates doesn't mean Chrysler is liquidating its SRT cars to get rid of the brand. In fact, Chrysler has said specifically that its high-performance division is safe from the current budgetary cutbacks.

Unlike General Motors' now-canceled High Performance Vehicle Operations, Chrysler's SRT is "sticking around", said VP of global planning Steve Bartoli in a chat posted to the Red Letter Dodge blog.

The Charger, Challenger and Jeep Grand Cherokee SRT8 versions are all still alive despite the company going so far to save money as to get rid of its clocks to save the money spent adjusting them twice a year.

In fact, an all-new SRT model based around a sedan is in the works, though exactly which car it'll be based around isn't yet clear. One obvious candidate is the re-worked 300 sedan leaked in the company's viability presentation.
Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (3)
  1. How about an SRT version of the Avenger/Sebring, might be one way to actually boost sales of those horrid cars
     
    Post Reply
    Vote
    Bad stuff?

  2. How about just adding decent looking cars into the lineup and getting rid of the designs that either do not sell or do not target a specific audience like the ones Denton just mentioned.
     
    Post Reply
    Vote
    Bad stuff?

  3. How about just adding decent looking cars into the lineup and getting rid of the designs that either do not sell or do not target a specific audience like the ones Denton just mentioned.

    That would also be a great idea, hopefully they will be Fiat based in the future
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement

Take Us With You!

 
Advertisement
Advertisement

Research New Cars

Go!

Related Used Listings

Browse used listings in your area.

 
© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.