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Nelson Ireson

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U.S. President Barack Obama's limousine is a masterwork of technology and design, even if it is incredibly awkward-looking. The sad truth of today's society is that leaders actually need such intense personal security. The reality isn't much different in South Korea, where Hyundai is building the country's first native bulletproof car, based on the Equus.

“Most of the heads of other car-manufacturing states use bulletproof cars made in their own countries. It doesn’t make sense that the world’s fifth largest auto-manufacturing country is still using foreign-made bulletproof cars, and that is why Hyundai is working on the project,” an inside source told the Korean paper The Chosun.

It's a simple and rational argument, and not surprising in the least. Like President Obama's limo, however, the nitty-gritty details are being kept secret for safety. At present, Korean President Lee Myung-bak uses a fleet of Mercedes-Benz S600 Pullman Guards and BMW Security 760Lis, two of the most finely outfitted armored cars in the world.

If the new Hyundai is built to equal those cars, both in luxury and in protection, Hyundai may well have a valuable export proposition as well. The creation of the armored limo also reflects Hyundai's ongoing work to raise its brand's reputation and products to truly world-class levels.

Hyundai VI Equus replacement

HI-RES GALLERY: hyundai equus vi sedan official sketch 001