2013 Audi A3

VW Bluesport could go to production if approved by Audi, Porsche

 
3 4,947 views Jan 19, 2009
Follow Nelson

2009 volkswagen bluesport roadster concept 003

Bluesport models would integrate VW’s BlueMotion eco-friendly technologies in a sports car package

Bluesport models would integrate VW’s BlueMotion eco-friendly technologies in a sports car package

Enlarge Photo
Moving forward with production of even the most interesting designs is difficult work in today's economic climate. Volkswagen's Bluesport roadster, for instance, was well-received at the 2009 Detroit Auto Show, but it won't see production unless both Audi and Porsche agree to build versions of the car as well.

The costs of producing the car, and its eventual expected retail price of about €30,000 ($39,500) would put it beyond the reach of either Skoda or VW. But with the aid of Porsche and Audi, and the attendant cost-sharing and more profitable price points those brands can achieve, the Bluesport could become reality, reports Automotive News Europe.

"To make a strong business case for the new roadster, we need to share the investment with at least three brands," said a senior VW Group executive. Last week another VW executive, Ulrich Hackenburg, had discussed the possibility of the car's heading to production as well.

Getting Audi and Porsche on board may not be difficult; Audi reportedly already has its own version of the vehicle designed, and rumors of Porsche looking for a new 914 variant - which was itself a VW-Porsche joint project - have been brewing for some time. Both companies have room in their lineups, in terms of both price and models, for an affordable, sporty and luxurious roadster.

Whatever is decided, the final say is expected to come within two months.
2009 Volkswagen Bluesport roadster concept

HI-RES GALLERY: 2009 volkswagen bluesport roadster concept 003




Tags:
Posted in:
 
Contribute
Send us a tip Comment Contact the editor
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (3)

  1. ma_Countach avatar Countach Posted: 1/19/2009 8:39am PST

    I hope this car will see the light of day! VW should have produce such a car a long time ago. I love the design of this car. Wonder if they have a 4 cylinder boxr engine in mind. Porsche could tweak the design a bit to get a 914 out while Audi could make this a baby R8 or something like that. I will definitely be looking forward to having this car when it goes to production!
     
    Post Reply
    Vote
    Bad stuff?

  2. ma_WizardsLore avatar WizardsLore Posted: 1/19/2009 7:07pm PST

    ok..are we talking under Boxster ??

    if so wouldnt that dilute the brand or will they try to use it as a natural stepping stone through the Porsche Line up ??

    As for Audi, it would be an opportunity to develop into the next TT.

    VW need to shirk their great but staid market view in reagrds to their products. Adn this may be what they are after. It though would need to be keenly priced as im sure there is a Scirricco soft top being planned..
     
    Post Reply
    Vote
    Bad stuff?

  3. ma_mikeyVW avatar mikeyVW Posted: 1/23/2009 4:45pm PST

    woah very nice. The rear looks .. hum angry and that is a good thing :)

    Tuned VW's
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Connect with Facebook

Motor Authority. Now with your friends.

Discover stories your friends read.
Share stories more easily.
You control what you share.
Learn more

Research New Cars

Go!


More from High Gear Media

 
 
MotorAuthority
  • Follow Us
  • Twiiter
  • Facebook
 
 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.