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Ford reveals 2010 Taurus sedan pricing

 
13 14,822 views January 12, 2009

2010 ford taurus facelift 012

The updated Taurus will debut with the 3.5L Duratec engine but will be joined later in the year by a new EcoBoost unit

The updated Taurus will debut with the 3.5L Duratec engine but will be joined later in the year by a new EcoBoost unit

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Ford’s facelifted Taurus sedan was revealed today just hours ahead of its debut at the Detroit Auto Show, revealing a new design theme that was first showcased on the updated Fusion range and is expected to filter across more Ford models over the next couple of years. Alongside the unveiling at the show, Ford released the official pricing information for the car.

Set to go on sale in the middle of the year, the Taurus has been extensively updated for the 2010 model year with new safety features, two new six-speed automatic transmissions, and a more upmarket interior. The car benefits from Ford’s new global design strategy, which made it possible to deliver it up to one year sooner than if developed by a single engineering team.

Drive is sent to the front wheels via Ford’s proven Duratec 3.5L petrol V6, generating 263hp and 249lb-ft of torque. This engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions. The up-level SEL and Limited models can even be equipped with paddle shifters for the autobox. Later in the year Ford will add its new EcoBoost V6 engine, which combines turbocharging and direct-injection technology for more power but less fuel-consumption and emissions.

Some of the car’s advanced safety features include a new hydroformed cross-car beam enhanced floor, passenger-size sensing airbags, adaptive cruise control with collision warning, Ford’s AdvanceTrac electronic stability control, and a new SOS Post-Crash Alert system that automatically unlocks the doors, sounds the horn and activates the emergency flashers in the event of an air bag deployment.

The new Taurus will be built at Ford’s Chicago plant and will be available in dealer showrooms in the middle of the year. Pricing will start at $25,995 – the same as the outgoing 2009 model, while the more upscale SEL and Limited trims ratchet the price up to $27,995 and finally $31,995. Details on how much upgrades will cost - and therefore the true price of a properly outfitted car - will have to wait until Ford reveals more of the pricing structure.
2010 Ford Taurus sedan

HI-RES GALLERY: 2010 ford taurus facelift 012




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Comments (13)

  1. ma_InkMaster avatar InkMaster Posted: 1/10/2009 10:20pm PST

    Couldn't find the story on here but remember how few month back there was a very blurry photo circulating claiming it was the new Taurus... Looks like that was it exactly.

    Anyways, glad to see this thing - absolutely love how it looks. Definitely better then the old rebadged 500 turd.
     
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  2. ma_NoNameDenton avatar NoNameDenton Posted: 1/11/2009 2:03am PST

    Much nicer then the current one, thought the grill looks familiar
     
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  3. ma_Chris avatar Chris Posted: 1/11/2009 6:57am PST

    ink.. you're looking for this:

    http://www.egmcartech.com/wp-content/uploads/2008/04/spy_shot_2010_ford_taurus_main.jpg

    and you're right its pretty much the exact same car. it might be a problem with the angle the two photos were taken from but the front end on the production model seems a little less aggressively styled.

    this thing is sexy... i mean really. i like the evolution of the 3 bar grille.. its got some pretty neat stamping going on there.. and the fusion of the euro styling is simply seamless on the front.

    looks like we get some pretty luxurious toys too.. with the rear window shade, push button start (thank god they brought that over from the mks), and the integrated keypad on the door frame. lots of cool stuff.

    though we dont have a proper picture of the rear of the car (and the side views hint at a pretty cool rear too..), those CGI shots of the rear are VERY promising. i like the rake they put on the rear, and what looks like a pretty classy strip of chrome down the whole width of the car.

    ford,... you're definitely trying harder than you have in recent memory.
     
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  4. ma_Ken avatar Ken Posted: 1/11/2009 9:17am PST

    I can't believe I actually think a Taurus is a good-looking car now. The cognitive dissonance is giving me a headache!

    Ford has really made some significant progress with their products in recent months. All of a sudden they're selling attractive vehicles (after a decade of fugly turds), they've got the new Fusion Hybrid, and soon they'll be selling the EcoBoost V6... I might have to stop being a hater!
     
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  5. ma_james avatar James Martinez Posted: 1/11/2009 12:15pm PST

    fantastic redesign.... MotorAuthority, where's the rear?
     
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  6. ma_NoNameDenton avatar NoNameDenton Posted: 1/11/2009 5:19pm PST

    Now all they need is the SHO and a coupe version of the Fusion and maybe do a wagon version as well.
     
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  7. ma_Roy avatar Roy Posted: 1/11/2009 8:21pm PST

    Much better!
    Now if only they would remove those damn side chrome trim bits (as they have started doing with the Focus, it seems) then we'd be in business.
    Another question: why on Earth does a car company that's trying to cut costs offer TWO different six-speed gearboxes? Have we learned nothing from the Japanese? Less choice means less complexity. Less complexity means faster production, lower costs and better products. Two different but almost identical gearboxes is probably one gearbox too many.
     
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  8. ma_adamk avatar adamk Posted: 1/11/2009 8:29pm PST

    OK, fine, now please discontinue any FoMoCo cars larger than this one (Grand Marquis, etc), so you don't damage this decent one by association.
     
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  9. ma_Chris avatar Chris Posted: 1/12/2009 12:32pm PST

    adam.. why would they kill off a car thats 30 years old and still selling strong in fleets? every time they try to kill the car they get so much flack from the customer base that they just extend the life cycle.
     
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  10. ma_adamk avatar adamk Posted: 1/13/2009 8:49am PST

    Chris: because it hurts their CAFE averages and reinforces the perception (rightly or wrongly) that the company still clings to the past. I can't think of a greater turn-off to Gen Xers, let alone Gen Yers, than the thought of buying a car that e even distantly shares a brand with the Mercury Grand Marquis or Lincoln Town Car. These cars are not cool, they are dinosaurs - both in engineering and branding.

    I may not be a fan of GM, far from it, but I grudgingly accept that they have created a new design language and brand identity for Cadillac. Chrysler, albeit briefly, did the same with the 300C. Ford, while arguably the healthiest of the so-called Big Three, should have the courage to create new large cars that show the same level of innovation as their smaller, primarily European ones, or exit the segment entirely.
     
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  11. ma_Edward avatar Edward Posted: 1/13/2009 3:04pm PST

    Just how much for the V6? Compared to the Jaguar XF a very good deal indeed. Ford is obviously doing things right in such a manner that they don't need a bailout like GM and Chrysler. A good car indeed.
     
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  12. ma_WizardsLore avatar WizardsLore Posted: 1/14/2009 5:58pm PST

    adamk - there is a large car that is arguably the finest car in the whole Ford range already developed and has been on sale for a year now in Australia. The Ford Falcon. This car should be the one that replaces all these old dinosaurs that are still produced in Detroit, as it would fit the bill perfectly.

    oh p.s. im back after a long time away from MA :)
     
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  13. ma_danDAN avatar danDAN Posted: 1/15/2009 5:10am PST

    so this is the US Mondeo
     
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