First look at Hyundai Genesis Coupe Super Bowl XLIII ad


Championship-winning race driver Rhys Millen stars in one of the ads

Championship-winning race driver Rhys Millen stars in one of the ads

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Hyundai will debut its 2010 Genesis Coupe in the U.S. during Super Bowl XLIII on Sunday, February 1, using a short television commercial designed to highlight the performance potential of the 310hp car and help build hype for it. Just a day out from the big game, Hyundai has released one of the television spots.

In the clip, championship winning driver Rhys Millen, famous for his drifting prowess and Pike's Peak world record, uses the Genesis Coupe to perform some precision driving around a track. A second spot will be aired tomorrow featuring re-edited precision driving footage matched to a new soundtrack to further highlight Hyundai's theme for the commercials of 'The Epic Lap'.

The first commercial, meanwhile, sees Millen navigate the 2.54-mile, 12-turn race track at Road Atlanta in Northeast Georgia. Additionally Hyundai is also hosting an online contest asking consumers to edit their own version of 'The Epic Lap'.

According to a May report from the Wall Street Journal, a 30-second spot during the Super Bowl in 2009 will cost advertisers at least $3 million - meaning that Hyundai is spending $6 million for one minute of advertising for its Genesis Coupe sports car. Other campaigns to promote the Hyundai Genesis Coupe include a number of tuner-specials for the car that were shown at SEMA last year, including one developed alongside Millen himself.

Super Bowl XLIII Hyundai Genesis Coupe ad

 
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Comments (7)
  1. Compared to the sedan, I'm not very impressed with the styling of the coupe. The production model looks kind of like another generation Tiburon.

  2. so they stuck with the name genesis for the coupe too? kind of weird since the sedan marketed to a different market. i like the car though. i think it'll look better in person. the sedan does. i hear good about the V6. i'd rather have it over the 4.

  3. I'll be getting the Turbo four. According to some Coupe specifications that the Genesis Forums posted (http://genesisforums.org/hyundai-genesis-sedan-coupe/166-official-additional-hyundai-genesis-coupe-specifications.html) the turbo 4 will be about ~100lbs lighter and it already looks like the aftermarket is already lining up to play with the car.

  4. This car looks hot, I am excited to see what it will look like in person, I hope it's good.

  5. I am thinking wide bodykits and 19" wheels....

  6. this car does look better for a hyundai, but no matter how good a hyundai looks i still woulnt buy it just because of the badge! i just wouldnt be able to explain to anyone "ive got a heaps cool, pretty fast coupe but its a hyundai".... it doesnt work...

  7. not too excited about this car, the look of it is boring.

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