Indy 500 Carb Day Practice To Franchitti; Dixon Takes IZOD Pit...

Volkswagen Golf R Cabrio Patent Photos Revealed

2013 Cadillac XTS Configurator Launched
BMW Zagato Coupe Unveiled At Villa d'Este

New Firestone Indy Lights Formula For 2014

Lotus F1 Tells Raikkonen, 'No Rally!'
Lotus CEO Dany Bahar Suspended For 'Conduct'

2013 Cadillac XTS: First Drive

Eric Clapton's Custom Ferrari SP12 EC Officially Unveiled

Diageo happy with McLaren sponsor deal

GMM

GMM

Author

LATEST ARTICLE
More KERS boost in 2010 for cost-capped teams
Apr.30 (GMM) Another technical advantage to be enjoyed by cost-capped formula one teams next year... Read More

N/ALEADERBOARD RANK
1314ARTICLES CONTRIBUTED
0COMMENTS POSTED

2,040 views Nov 30, 2008

Dec.1 (GMM) Multinational drinks company Diageo has no plans to sever its ties with the top formula one team McLaren.

To advertise its Scotch whisky brand Johnnie Walker, Diageo commenced a reportedly $23 million per year sponsorship deal with the Mercedes-powered team in 2005.

Diageo's chief executive Paul Walsh insists the deal is worth it.

"It is a lot of money but you have 400m people watching a two-hour grand prix and all the other races around the world, it's a great opportunity to promote the brand to the right demographic," he told The Times.

"And, of course, it's now part of the championship-winning team, and that's worth a lot in itself," Walsh added.