What's The Best Place For Your Teen To Learn How...

Abarth and Intel launch co-branded desktop PC

 
1 2,371 views Nov 16, 2008
Follow Nelson

abarth powerplay extreme pc 001

abarth powerplay extreme pc 001

abarth powerplay extreme pc 001

Enlarge Photo
High performance is the heart of Abarth's brand image, but usually it's due to their work on combustion engines and hot hatches. This time around, it's a desktop PC receiving the Abarth treatment, co-branded with Intel to create a serious gamer's rig.

A unique case design by Brain Technology Spa complements the high-spec components - much like a custom car's body kit hints at what's under the hood. but why would a car company make such a foray into consumer electronics?

The motivation, according to the company, is a desire to tap into the gaming market as a sort of real-world stress testing environment for desktop computers. Abarth hasn't said why they are stress testing computer, how much the rig will cost or even if it will be made publicly available, but with stress testing as the motivating factor, it could hint at more such products to come.

The computer is powered by the new Intel Core i7 Extreme processor, claimed by the microchip company to be their fastest ever consumer device. Other details on the internal specs are still being withheld. The machine was launched this weekend throughout Europe via the Electronic Sports League-sanctioned "Intel Friday night Game" video game championship.
Via: Autoblog.nl
Abarth Powerplay Extreme PC

HI-RES GALLERY: abarth powerplay extreme pc 001




Tags:
Posted in:
 
Contribute
Send us a tip Comment Contact the editor
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comment (1)

  1. ma_Banc avatar Banc Posted: 11/17/2008 12:36pm PST

    The artwork/branding may be designed by Abarth but the case was not designed by Brain Technology Spa:

    http://www.antec.com/usa/productDetails.php?lan=us&id=15125
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Connect with Facebook

Motor Authority. Now with your friends.

Discover stories your friends read.
Share stories more easily.
You control what you share.
Learn more

Research New Cars

Go!


More from High Gear Media

 
 
MotorAuthority
  • Follow Us
  • Twiiter
  • Facebook
 
 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.