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Morgan announces centenary celebrations for 2009

Kenneth Hall

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2,021 views Oct 20, 2008

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Small-scale British sports car manufacturer Morgan will celebrate its centenary next year with a number of planned events, such as hill runs and concerts, to be held during July and August. The company was founded in 1909 by H.F.S. Morgan, and for 97 years of its existence it has been run by at least one member of the Morgan family.

The company’s inaugural car, which went on sale in 1909, featured just three wheels so that it could be classified as a motorcycle and avoid Britain’s tax on cars. In 1913 Morgan started racing the vehicle and managed to win several titles as well as build a reputation for creating the fastest three-wheelers in the business.

Until 1936, the company dealt exclusively in three-wheeled vehicles, however their popularity was starting to fade by this time. The introduction of the four-wheeled 'Morgan 4-4' in 1936 marked the beginning of Morgan as we know it today. Following the conclusion of World War II Morgan starting building its first four-wheel sports cars, including the ‘4/4’ model which is still built to this day.

In recent years, Morgan's designs have become more dramatically modern, but a retro twist is still a very large motif in all of its models. The latest production model, the Aeromax Coupe, deviates from the brand's penchant for roadster models and this approach is being followed by the company’s upcoming LIFEcar, which is also expected to thrust Morgan's technological image into the 21st century.

The LIFEcar will feature a fuel-cell powered electric engine, as well as some very dramatic styling, both of which encapsulate the century-long journey Morgan has made - moving from three-wheelers to advanced sports cars.

Morgan Aeromax Coupe

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