Jaguar’s make or break next generation S-type will be called the XF to reflect the monumental changes that the company is making for the new model. Jaguar hopes to drop the old chairman-style image of its previous models and instead portray a brand that’s dynamic and sporty. Now, UK’s Autocar reports that Jaguar boss Bibiana Boerio said "the XF is a new sports saloon that will challenge people to think again about Jaguar as daring and different."

The radical nature of Jaguar’s recent concepts has shown that the company has the talent and is keen to inject some new design trends into its range. Its successful XK coupe has shown what can be achieved, and we hope that the same accomplishment can be carried over to the new sedan.

We won’t be able to tell if the move is the right decision until the new XF goes on sale in 2008, ahead of its debut in the second half of next year. Initial plans to build the car with an aluminum chassis were dropped due to the cost involved and the delays in development.