Our older readers may remember that Peugeot hasn’t been in the US market for over 15 years, when it used to sell just one model, the 405, pictured above. Though Peugeot considered entering the US market a few years back, it didn’t go ahead with the plan.
Also on Streiff’s agenda is to improve build quality, which can be a hit-and-miss affair even on their modern cars. Peugeot will need to rival Volkswagen and Toyota on style and reliability before it can even consider getting back in to the tough US market.