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Buick’s new Riviera concept

 
1 554 views April 18, 2007

buick riviera concept 001

buick riviera concept 001

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Buick’s latest creation, the new Riviera concept car, totally breaks the staid image of the brand normally associated with cardigan wearers. Penned at General Motors’ Pan Asia Technical Center in China, the new concept is said to showcase Buick’s new global design theme and is scheduled to be displayed at the upcoming Shanghai Auto Show.

Designed as a genuine 2+2 GT, the Riviera features gullwing doors, a sloping coupe profile and short overhands both front and rear housing massive multi-spoke alloys. Although there are no production plans for a vehicle based on the Riviera, its designers are touting it as a “global” concept and we’ll soon be seeing it doing the rounds at key international motor shows following the show in Shanghai.

Strangely, the Chinese market favors classic American names like the Riviera. Buick’s other models sold in the nation include names like Regal and Park Avenue. Funny, the US get laughable names such as LaCrosse and Lucerne.



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  1. By  cheap r4i software Posted: 2/2/2010 2:27am PST

    Re-inventing a brand is risky business- look at what was no longer my father's Oldsmobile and the new Bill Knapp's. Sure, neither were exactly on fire, but they had a reasonable customer base that ended up being scared away.
     
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