Ford may not be the most respected brand in its homeland, but over in the UK, the Blue Oval has been voted the most trusted brand for the seventh consecutive year by subscribers of Reader's Digest. Ford beat out competitors from 15 different countries and 38 product categories with over 24,000 respondents taking part in the annual survey.

Although the survey finds which brand is trusted most, respondents assess factors including value for money, image and quality and also the consumers’ perceived relationship between their trust in brands and criteria such as “responsibility towards the environment” and “high ethical standards”.

This is only the seventh time the survey has been run and each time Ford has taken the honors. It doesn’t come as a complete surprise. Ford of Europe offers some spectacular vehicles including 2007’s European car of the year, the versatile S-Max, as well as the stylish Mondeo and Focus.