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Scion wants more models

 
1 341 views May 25, 2007

Scion wants more models

Scion wants more models

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Since its launch back in 2003, Scion has insisted that three models were enough. But as the label becomes more popular, company execs are considering adding new models to satisfy that demand. Scion corporate manager Steve Haag, who spoke with The Car Connection, explained that management wants to expand the brand by adding new models but still want to remain a small player.

Haag wasn’t willing to admit what they had in plan but hinted that Scion will remain in the small, entry-level segment but could also add a more up-market or slightly larger model to its lineup in the near future. He also mentioned that a hybrid is possible but only if the price of the technology comes down from its current levels.

Despite Scion's knack for quickly adopting changing trends, Haag admitted that they missed the boat on the development of ultra fuel-efficient models. The new xD is Scion’s most economic model and it only rates at 27mpg in city driving, and this is certainly a factor that will affect any future model.



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Comment (1)

  1. By keebie Posted: 5/25/2007 10:30am PDT

    scion screwed themselves with the new xD, added a bigger engine and made it bigger and heavier than the xB. i had a xB, sure the thing wasnt going to win any races but it had enough power to get around in traffic. its an economy car not a sports car. if i wanted something fast id buy something fast. i liked my scion for the mileage and looks.
     
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