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Volvo sports line to be called R-design


Volvo sports line to be called R-design

Volvo sports line to be called R-design

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On Monday we reported that Volvo would be introducing a range of sports packs for its cars, emulating what Audi has done with its S-line package. Not wanting to completely lose any street cred its ‘R’ performance range may have earned, Volvo will be calling the new sports line ‘R-design’.

However, the new ‘R-design’ packs will consist merely of cosmetic enhancements, upgraded interior trim and minor performance upgrades. The first cars to get the R-design treatment will be the new S40 and V50 models, which should pick up unique sports bodykits, stiffer suspension, 17in aluminum wheels and R-design badging. Inside, the cars will get leather lined steering wheels and aluminum trim.

During the announcement of the end of the ‘R’ performance lineup earlier this year, Volvo CEO Fredrik Arp mentioned that there’ll still be performance oriented models but the cars won’t be carrying the R label. We should see the first R-design cars in the second half of the year.

Via: Bilfeber
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Comments (3)
  1. Yes, dropping the whole R series was not such a hot idea. I'm glad that the folks in Sweden (and Detroit?) are coming round.
     
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    Bad stuff?

  2. Just when Volvo was getting exciting again they go and do this. Pathetic.
     
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  3. R Design is the best they could come up with?
    Sounds like some marketing major just got hired there.
     
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    Bad stuff?

 

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