Fiat launching electric cars in BrazilEnlarge Photo
One of the engineers involved in the project, Virgilio Medeiros, has told Wards Auto that the project is being run to show that plug-in electric cars can be viable for emerging markets as well as established Western markets.
The cars won’t be cheap, estimated to cost upwards of $36,000. However, Medeiros expects prices to come down as production increases in scale over coming years. Medeiros also hinted that the project is a precursor for the eventual rollout of electric cars from Fiat in more established markets.