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New Malibu gets $100m marketing campaign

 
3 1,698 views Aug 17, 2007
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New Malibu gets $100m marketing campaign

New Malibu gets $100m marketing campaign

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The 2008 Chevy Malibu is undoubtedly one of GM’s most important unveilings this year. The company thinks it’s so good compared to its rivals that it is preparing a massive $100m marketing campaign whose aim will be to switch buyers from import brand vehicles.

The Malibu was last redesigned in 2004 and completely missed the target in terms of styling, but the company believes that the Malibu’s new bold design is sure to bring back those buyers.

The latest iteration of the Malibu will sit on an already-praise-winning chassis and will be sold with a variety of engines, including a fuel efficient entry level four cylinder model coupled with a six-speed automatic transmission. This entry level version will be available in early 2008. Sadly, we’ve already seen the Malibu Hybrid and its mileage figures leave more than a little to be desired.

GM’s push to market this car heavily not only shows the cars importance to the company, but is a push to place it ahead of its competition, the Toyota Camry and the soon to be released the redesigned Honda Accord.



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Comments (3)

  1. By Gus Posted: 8/17/2007 6:23pm PDT

    If it weren't for the pressure from the Japanese, this car would never be this good.
    And so it comes full circle, hopefully this car is built right, and will win awards, and bring people back to American cars. Even with that much marketing money it will be tough to convince people that it's a Camry beater.
     
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  2. By HECTOR Posted: 8/17/2007 7:25pm PDT

    *Malibu's new bold design*. You must be kidding. That car would feel right at home 8 years ago...
     
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  3. By Dude Posted: 8/20/2007 12:11pm PDT

    Way to go to the General for making a car that is nice to look at. This car does look like the outgoing Honda Accord with an A8 rear...Hopefully the inside will be as nice as the exterior.

    If domestics would only be a forerunner of automotive design revolutions rather than playing catchup, these cars might be more interesting and selling at a faster rate.

    Overall, nice car a far improvement over what we have seen from GM/the old malibu...
     
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