Diesels are the number one choice among new car buyers in Europe but the oil burners have been slow to take in the US despite their torque and fuel-economy advantages over regular petrol models. Americans are slowly waking up to the benefits of diesels and to capitalize on this GM is planning to introduce a range of its Opel
diesel models to the US.
Speaking to Auto Motor und Sport, GM CEO revealed that he would like to see more Opel diesel models head over to the US where they could be re-badged as
Saturns. While he may seem overly optimistic, the GM Chief is aware of the negative preconceived image of diesel-powered cars held by many Americans and acknowledges the fuel costs roughly the same as petrol in the US, unlike Europe where it’s often the cheaper of the two.
Despite this, Wagoner believes the benefits of diesel is too strong and, following the launch of several diesel Saturns, other GM brands such as
Chevrolet, Cadillac, and Saab will also offer diesels in the US. GM eventually hopes to offer its customers a range of alternatives including E85 fuels,
hybrid and plug-in hybrids models and fuel-cell technology.
Have an opinion?Join the conversation!
By Gus Posted: 9/10/2007 10:08am PDT
That's going to be a tough sell.
By Rob Posted: 9/10/2007 10:45am PDT
By HECTOR Posted: 9/10/2007 6:16pm PDT
By Gus Posted: 9/10/2007 9:22pm PDT
Regular 2.87
Plus 2.97
Premium 3.07
Diesel 3.29
People see this every day.
They also see that not every station sells it.
They also have an image of trucks and buses spewing soot and noise and think a modern car will do the same.
It just won't fly here, unless somehow people are made aware of what diesels can do these days, and the price comes down.
By Rambo Posted: 9/10/2007 10:41pm PDT
By brantman Posted: 6/5/2008 10:34pm PDT
Have an opinion?Join the conversation!